Indonesian Journal of Business Analytics (IJBA)
Vol. 3 No. 2 (2023): April, 2023

Social Media Activities at Ulam Tawa Restaurant

Ni Ketut Wahyu Darmaja Putri (Universitas Multimedia Nusantara)
Silvanus Alvin (Universitas Multimedia Nusantara)

Article Info

Publish Date
30 Apr 2023

Abstract

One company that plays a role in the growth of category I (Accommodation and Drinking Food Providers) is Ulam Restaurant. There are many seafood restaurants on the island of Bali, but Ulam Bali has become a legendary icon because the food served is a representation of the seafood that is widely known today. research dissects in depth related to the social media marketing strategies and activities carried out by Ulam Tawa Bali restaurant. The limitation of this research is that no measurement of the success of the strategy has been carried out.

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Journal Info
Indonesian Journal of Business Analytics (IJBA)
Website

Abbrev

ijba

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research ...