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All Journal Jurnal Komunikasi Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Komunikasi Semiotika: Jurnal Komunikasi Jurnal Komunikasi Profesional LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Ilmiah Ilmu Komunikasi Communique Jurnal Kewarganegaraan International Journal of Educational Research and Social Sciences (IJERSC) International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Multidisiplin Madani (MUDIMA) Indonesian Journal of Business Analytics (IJBA) Jurnal Ilmu Komunikasi Cerdika: Jurnal Ilmiah Indonesia
Silvanus Alvin
Universitas Multimedia Nusantara
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Strategi Influencer Marketing Dalam Meningkatkan Customer Engagement (Studi Kasus Instagram Bonvie.id) Josephine Nathania Winata; Silvanus Alvin
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (260.876 KB) | DOI: 10.31316/jk.v6i2.3702

Abstract

AbstrakPandemi covid-19 memiliki kontribusi yang besar terhadap pertumbuhan digital marketing khususnya social media marketing. Berkaitan dengan hal itu, audiens yang semakin kritis membuat influencer marketing semakin merajarela. Penerapan influencer marketing dinilai memiliki nilai tambah bagi audiens karena memiliki keterlibatan (engagement) secara mendalam. Dalam hal ini, Bonvie sebagai salah satu perusahaan yang bergerak di bidang perawatan rambut juga menerapkan influencer marketing di media sosial Instagram. Oleh karena itu, penelitian ini bertujuan untuk mengetahui strategi influencer marketing yang dilakukan oleh Bonvie dalam meningkatkan customer engagement. Penelitian ini bersifat kualitatif deskriptif, yang menggunakan metode studi kasus. Lebih lanjutnya, penelitian ini mengumpulkan data melalui wawancara dan menggunakan pattern matching sebagai teknik analisisnya. Hasil dari penelitian ini menunjukkan bahwa Bonvie berusaha untuk mengkombinasikan mega influencer hingga nano influencer. Kombinasi tersebut ditujukan guna untuk mendatangkan kesadaran terhadap produk dan keterlibatan dari para calon maupun para pengguna loyal Bonvie. diharapkan dapat memberikan dampak akademis mengenai strategi influencer marketing yang dilakukan oleh Bonvie.Kata Kunci: Customer Engagement, Influencer Marketing, Social Media Marketing, Bonvie.id AbstractThe COVID-19 pandemic has contributed greatly to the growth of digital marketing, especially social media marketing. In this regard, an increasingly critical audience makes influencer marketing more rampant. The application of influencer marketing is considered to have added value for the audience because it has deep engagement. In this case, Bonvie as one of the companies engaged in hair care also applies influencer marketing on Instagram social media. Therefore, this study aims to determine the influencer marketing strategy carried out by Bonvie in increasing customer engagement. This research is descriptive qualitative, which uses case study method. Furthermore, this study collects data through interviews and uses pattern matching as an analysis technique. The results of this study indicate that Bonvie is trying to combine mega influencers to nano influencers. The combination is intended to bring awareness to the product and engagement from prospective and loyal Bonvie users. is expected to have an academic impact on the influencer marketing strategy undertaken by Bonvie.Keywords: Customer Engagement, Influencer Marketing, Social Media Marketing, Bonvie.id
Penerapan Integrated Marketing Communication (IMC) di Situs Judi Online Bandar55 Silvanus Alvin
Jurnal Komunikasi Vol 16, No 2 (2022): September
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v16i2.14389

Abstract

Praktik judi online termasuk illegal di Indonesia. Undang-Undang yang melarang judi telah berisi sanksi tegas, mulai dari hukuman pidana dan denda dalam nominal besar. Meski demikian, judi online tidak pernah kehabisan pemain. Berangkat dari fenomena tersebut, peneliti berusaha mengetahui strategi komunikasi seperti apa yang dilakukan bandar judi online dalam menjaring penjudi baru dan mempertahankan para penjudinya. Objek dari penelitian ini adalah situs judi online, Bandar55 yang server pusatnya berada di Kamboja dan memiliki mayoritas pekerja yang berasal dari Indonesia. Penelitian ini termasuk kualitatif dengan pendekatan studi kasus. Data penelitian ini didapat dari dua informan kunci yang merupakan mantan customer service (CS) di Bandar55 yang bertugas mencari penjudi baru. Data diperoleh menggunakan wawancara mendalam. Hasil dari penelitian ini menyimpulkan Bandar55 telah membentuk skema taktis dan menerapkan Intergated Marketing Communication (IMC) sebagai fondasinya, seperti direct marketing, sales promotion, personal selling, interactive marketing, advertising, dan word of mouth. Temuan lainnya yang tidak kalah menarik adalah IMC yang dilakukan Bandar55 berlandaskan informasi palsu dan manipulatif, dengan tujuan utama mengelabuhui individu untuk berjudi dan tidak bisa lepas dari praktik illegal ini.
GEN-Z PERSPECTIVE ON POLITICS: HIGH INTEREST, UNINFORMED, AND URGING POLITICAL EDUCATION Patricia Robin; Silvanus Alvin; Tesalonika Hasugian
Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Vol 11, No 3 (2022)
Publisher : Universitas Tribhuwana Tungga Dewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jisip.v11i3.2550

Abstract

The Central Bureau of Statistics report reveals that Gen-Z dominates Indonesia's population today. This data is necessary considering that in 2024 a general election will be held. The votes from gen-z will undoubtedly be a bone of contention for competing politicians and political parties. In political communication, research is often focused on strategies for compiling narratives that can be converted into vote gains or political image management to attract sympathy. These two things can only be done when they know the perspective of the target public. Therefore, this study aims to determine the perspective of Gen Z. This qualitative study uses the focus group discussion method to obtain in-depth data. There are three interesting findings: Gen-Z is highly interested in politics but feels uninformed. Second, Gen-Z sees the existence of political parties in a negative light due to the high number of corruption cases. Third, Gen-Z urges for political education. Each finding is elaborated on in this research paper.
Strategi Komunikasi Politik Caleg PSI Lolos DPRD Kota Bandung di Pemilu 2019 Silvanus Alvin
MUKASI: Jurnal Ilmu Komunikasi Vol. 1 No. 4 (2022): November 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v1i4.1167

Abstract

Every Indonesian citizen has the right to vote and be elected to politics. There is an understanding that individuals who want to run in elections must spend large amounts of money, ranging from hundreds of millions to billions of rupiahs. However, a unique phenomenon occurred in the 2019 Election, especially in the scope of the legislative election in Bandung City. One of the candidates from PSI named, Yoel Yosaphat managed to pass to the parliament by spending only Rp 3 million in campaign funds. This study seeks to find out empirically and in-depth the applied political communication strategies. This research is qualitative research with a case study approach. Data was collected utilizing in-depth interviews. An interesting finding from this research is that two factors have implications for Yoel's passage to parliament, with a total support of 3,321 votes. The first is the social capital that Yoel got through networks or social relations that had been built before he entered politics. The second is the financial capital used to operate the campaign by purchasing campaign props such as banners, business cards, and calendars. The reason is to attract public attention as well as provide political messages.
The Evolution of Political Party in Indonesia: PSI Towards a Digital Party Silvanus Alvin
Jurnal Komunikasi Vol. 14 No. 2 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i2.18352

Abstract

Internet penetration and technological developments have transformed society into a digital community. Political communication cannot run stagnant but continues to advance following developments. In Europe, this digitalization phenomenon gave birth to a new form in the political field, namely the birth of digital parties. The term digital party cannot be applied to political parties that use social media as a means of communication, but rather a party that upholds and applies digital philosophy in its internal and external communication. Paolo Gerbaudo sparked the idea of ​​a Digital Party with five main criteria: cloud-based parties, participationism, hyperleader, superbase and plebiscitarianism 2.0. The main goal of digital parties is to empower people in an idealistic democratic sphere. In Indonesia, Partai Solidaritas Indonesia (PSI) is well-known as a political party filled with youngsters and uses digital apps for political communication. After the 2019 General Election ended and failed to enter the central parliament (DPR RI), PSI presented a digital platform called the Solidarity Application for the public. The Solidarity Apps is expected to bring PSI's elected district legislative members (DPRD) closer to the public. PSI is the first political party to present this digital medium to the public. This qualitative case study research examines three things academically: Firstly, why does PSI use the Solidarity Application as a form of political communication? Secondly, knowing the use of the Solidarity Application. Lastly, understanding PSI's position within the framework of the Digital Party concept of Paulo Gerbaudo. The researcher conducted in-depth interviews with Director of Digital Platform of PSI, Sigit Widodo and a Member of the District Legislative from PSI, Yoel Yosaphat. This paper argues that PSI cannot yet be categorized as a digital party. Nonetheless, PSI is already in the right direction to evolve as a digital party in Indonesia because evolution is a process that takes time. Several obstacles in the pursuit of a digital party are discussed.
Strategi Komunikasi Pemasaran Terpadu Digital Pada Proses Penerimaan Mahasiswa Baru Untar Harlyan Octora; Silvanus Alvin
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 9 No 2 (2022)
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v9i2.3098

Abstract

Tarumanagara University (UNTAR) always carries out the process of marketing activities in order to get new students every year. When the COVID-19 pandemic hit in March 2020, marketing activities that originally focused on offline activities had to be carried out online. This research is included as a qualitative research with a case study approach. Data collection was carried out in two ways, namely conducting in-depth interviews with UNTAR's marketing division and digging up secondary data in the form of archives or documents both physically and non-physically. This study reveals that UNTAR focuses its marketing communication strategy on the digital side, by focusing on advertising, interactive internet marketing, and sales promotion.
ANALISIS FRAMING ISU PENUNDAAN PEMILU 2024 DI CNN INDONESIA.COM DAN KOMPAS.COM Silvanus Alvin
SEMIOTIKA: Jurnal Komunikasi Vol 16, No 2 (2022): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v16i2.3514

Abstract

Menteri Koordinator Maritim dan Investasi Luhut Binsar Pandjaitan mencetuskan isu penundaan Pemilu 2024 yang dilandasi atas klaim Big Data sejumlah 110 juta suara warganet. Banyak pihak meminta penjelasan Luhut, salah satunya datang dari kalangan mahasiswa. Pada 12 April 2022, Luhut berdebat dengan sekumpulan mahasiswa terkait isu Penundaan Pemilu 2024 dan klaim Big Data. Peristiwa tersebut mendapatkan perhatian besar dari publik. Google Trends juga memperlihatkan grafik dengan nilai 100, yang berarti ada ketertarikan tinggi warganet atas kejadian itu. Peristiwa tersebut juga mendapat perhatian besar dari media pers di Indonesia. Dari sekian banyak, Reuters Institute menempatkan dua media pers dengan tingkat kepercayaan publik paling tinggi adalah CNNIndonesia.com dan Kompas.com. Penelitian ini dilakukan dengan tujuan utama mengetahui pembingkaian berita dari dua media pers yang paling dipercaya di Indonesia. Pembingkaian berita dianalisis menggunakan model Robert N. Entman. Objek penelitian adalah kumpulan berita pada 12 April 2022 terkait debat antara Luhut dan mahasiswa. Total berita yang diteliti adalah 11 berita, dengan rincian lima berita dari CNNIndonesia.com dan enam berita dari Kompas.com. Hasil penelitian ini menunjukkan ada dua pembingkaian yang berbeda. CNNIndonesia.com lebih menitikberatkan pada dua hal yakni, Luhut sebagai tokoh sentral yang harus bertanggung jawab atas isu penundaan Pemilu 2024 dan berkewajiban untuk menunjukkan validitas klaim Big Data. Sementara, Kompas.com membingkai isu penundaan Pemilu 2024 menjadi tanggung jawab pemerintah, bukan tanggung jawab Luhut secara pribadi
MEMBACA EMOSI KOMUNIKASI POLITIK JOKOWI DI INSTAGRAM Silvanus Alvin
Linimasa : Jurnal Ilmu Komunikasi Vol. 6 No. 1 (2023): Januari 2023
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The year 2022 places Indonesia as the international epicenter for hosting the G20 on 15-16 November. These crucial moments must be well-packaged and well-narrated to the media and the public. One approach taken by Jokowi is making the most of his Instagram, @jokowi. Every visual upload on social media has emotional content and can significantly influence the success of political communication. No research in Indonesia has been found examining emotions in political communication. A political actor communicates not only through visuals but also from the emotions emitted from the visuals. Emotions that are communicated can positively influence interested public or followers on social media. This research use content analysis. However, unlike the usual, this research will utilize cloud computing and machine learning platforms from Amazon Web Service (AWS), namely Amazon Rekogniton. In total, there is 98 visual information that will be analyzed using AWS. An interesting finding from this study is that Jokowi and the G20 guests mostly show happy and calm emotions.
INDONESIAN POLITICAL PUNDITS IN THE EYES OF THE MEDIA Silvanus Alvin
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 2 No. 4 (2023): March
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v2i4.686

Abstract

Political pundits are one of the elements present in political communication, especially in countries that adhere to a democratic system. This research seeks to answer two big questions, who are and what criteria can make individuals referred to as pundits by the media? So, what is the role of pundits so that the media must quote their statements and make them news sources? This qualitative research uses a case study scheme with an in-depth interview data collection process to answer the research questions. Five informants from different media became the research sources. From this research, it was found that pundits must have certain educational qualification standards. However, that standard alone is not enough as they must also have a close relationship with journalists in order to be interviewed as pundits. another interesting finding is that the role of pundits in the media is similar as those who provide explanations of political situations. However, each media also has additional roles depending on the direction of each media. This is also discussed in this research.
“IT’S BELOW MY EXPECTATION”: A CASE STUDY OF UMN ONLINE LEARNING STUDENT Silvanus Alvin
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 3 (2023): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i3.865

Abstract

Online learning has grown in popularity in Indonesia, particularly among people looking to gain new skills or improve their existing knowledge. The COVID-19 epidemic has exacerbated this tendency by necessitating the use of remote learning approaches. This study aims to discover students' initial expectations when they enroll UMN and the reality after they become UMN online learning students The urgency of this research is based on the fact that the dropout rate at UMN is roughly 28%. Dropout may be harmful to both the individual student and the institution, thus it is critical to address the underlying reasons of dropout and develop effective ways to encourage student success and retention. The gap between expectation and reality is crucial to understand because it can influence the creation or modification of policies designed to protect students from dropping out. This qualitative research applies data collection using FGDs involving 40 UMN online learning program students. One of the most interesting findings from this research is that online learning students were surprised to learn about the SKKM policy, which they did not expect. The majority of students who are workers admitted that it was difficult to set aside time to do additional activities to collect SKKM points.
Co-Authors Angela Yasmin Camila Safitri Celly Sompotan Chininta Rizka Angelia Dessy Mutiara Cipta Dinda Deva Ferdinandus Harlyan Octora Helga Liliani Cakra Dewi Josephine Nathania Winata Muhammad Flavio Hafizh Putra Kuntjoro Mujiono Nathaniel Bryan Ni Ketut Wahyu Darmaja Putri Nicky Stephani Patricia Robin Riatun Riatun Tesalonika Hasugian