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This Author published in this journals
All Journal Indonesian Journal of Business Analytics (IJBA)
Ni Ketut Wahyu Darmaja Putri
Universitas Multimedia Nusantara
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Social Media Activities at Ulam Tawa Restaurant Ni Ketut Wahyu Darmaja Putri; Silvanus Alvin
Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i2.3420

Abstract

One company that plays a role in the growth of category I (Accommodation and Drinking Food Providers) is Ulam Restaurant. There are many seafood restaurants on the island of Bali, but Ulam Bali has become a legendary icon because the food served is a representation of the seafood that is widely known today. research dissects in depth related to the social media marketing strategies and activities carried out by Ulam Tawa Bali restaurant. The limitation of this research is that no measurement of the success of the strategy has been carried out.
Co-Authors Silvanus Alvin