Semiotic of Public Service Advertisement

Sumbo Tinarbuko (Visual Art Faculty Indonesia Institute of Arts, Yogyakarta)

The Indonesian Journal of Communication Studies
Vol 1, No 2 (2008)

The public service advertising works have a sign that are verbal (language) and visual forms. Its also refer that the public service advertising text and its visual offering contents of an icon that has function, mainly in a system of non-language to support the massage of language, so the semiotics approach as a standard analytic method for analyzing the public service advertising works appropriates to be used and responded proactively as same