Journal of Scientific Research, Education, and Technology
Vol. 2 No. 2 (2023): Vol. 2 No. 2 2023

Measuring The Competitiveness of Footwear in The Global Market: A Comparison Study of Indonesia and Cambodia

Nurkomariyah, Siti (Unknown)
Sutjiatmo, Bayu Prabowo (Unknown)



Article Info

Publish Date
28 Apr 2023

Abstract

This study aims to compare the competitiveness of Indonesian and Cambodian footwear in the global market. Indonesia’s export value increased over the year, but in 2019 it significantly decreased. The footwear industry has grown negatively since 2019, and during the pandemic, the growth rate is -8.76%. In contrast, since 2019, Cambodia has become the 10th world's footwear exporter. It is undoubtedly a threat to Indonesia, so it is necessary to make various strategies to increase Indonesia's competitiveness. Revealed Comparative Advantage (RCA) and Export Dynamic Product (EPD) methods measure the competitive position. This study uses secondary data in the form of annual export from 2011 to 2020. The results show that Indonesia has a comparative advantage over the world but is moderate, with an RCA value of 3.81. Cambodia has more competitively than Indonesia, with an RCA index of 8.22. Even though in 2020 it experienced negative growth, Indonesia's footwear both comparatively and competitively increased. The RCA index value increases and the EPD is in the best position, "the rising star". Indonesian products have high market attractiveness and market share in the global.

Copyrights © 2023






Journal Info

Abbrev

jrest

Publisher

Subject

Computer Science & IT Economics, Econometrics & Finance Education Engineering Social Sciences

Description

FOCUS AND SCOPE JSRET (Journal of Scientific Research, Education, and Technology) encourages scientific and technological research, particularly with regard to Indonesia, but not just in terms of authorship or regional coverage of current issues. Scientists, instructors, senior researchers, project ...