Jurnal Ekonomi
Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023

THE ROLE OF MARKETING SUPPORT IN BOOKING INQUIRIES MANAGEMENT AND SOCIAL MEDIA E-BLASTS

Moh. Gifari Sono (Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Luwuk)
Eka Hendrayani (Prodi Akuntansi, Institut Teknologi dan Bisnis Haji Agus Salim Bukittinggi)
Vivid Violin (Prodi Manajemen Pelabuhan, Politeknik Maritim AMI Makassar)
Endang Sri Wahyuningsih (Prodi Manajemen, Universitas Wijayakusuma Purwokerto)
Susanto Susanto (Prodi Manajemen, STIE Bisnis Indonesia)



Article Info

Publish Date
06 May 2023

Abstract

This study examines how marketing assistance manages inquiry boobking and social media e-blasts. Inquiry booking record management manages potential clients. Marketing assistance can help manage inquiry booking records by recording and processing inquiries swiftly, following up on unanswered inquiries, and giving accurate and up-to-date reports for each inquiry booking. Popular email and social media e-blasts market products and services. Today's competitive business environment requires marketing support for enquiry bookings and social media e-blasts. Inquiry booking management and social media e-blast campaigns can boost a company's revenue. Social media e-blast strategy, implementation, and evaluation necessitate marketing support. Marketing support may help determine the right audience, generate compelling content, and choose the ideal social media platform for social media e-blast campaign design. Marketing support can help organize regular e-blasts to build brand trust. The study examines marketing support's importance in the company. This study also examines marketing support elements and tactics for managing enquiry booking records and social media e-blasts.

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Journal Info

Abbrev

Ekonomi

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi [p. ISSNĀ 2301-6280, e. ISSNĀ 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts ...