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All Journal Jurnal Scientia Jurnal Ekonomi
Vivid Violin
Prodi Manajemen Pelabuhan, Politeknik Maritim AMI Makassar
Economics, Econometrics & Finance Education Mathematics

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THE ROLE OF MARKETING SUPPORT IN BOOKING INQUIRIES MANAGEMENT AND SOCIAL MEDIA E-BLASTS Moh. Gifari Sono; Eka Hendrayani; Vivid Violin; Endang Sri Wahyuningsih; Susanto Susanto
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

This study examines how marketing assistance manages inquiry boobking and social media e-blasts. Inquiry booking record management manages potential clients. Marketing assistance can help manage inquiry booking records by recording and processing inquiries swiftly, following up on unanswered inquiries, and giving accurate and up-to-date reports for each inquiry booking. Popular email and social media e-blasts market products and services. Today's competitive business environment requires marketing support for enquiry bookings and social media e-blasts. Inquiry booking management and social media e-blast campaigns can boost a company's revenue. Social media e-blast strategy, implementation, and evaluation necessitate marketing support. Marketing support may help determine the right audience, generate compelling content, and choose the ideal social media platform for social media e-blast campaign design. Marketing support can help organize regular e-blasts to build brand trust. The study examines marketing support's importance in the company. This study also examines marketing support elements and tactics for managing enquiry booking records and social media e-blasts.
EXPLORING FINANCIAL TECHNOLOGY’S IMPACT ON GENERATION Z TRANSACTION KNOWLEDGE Samuel PD Anantadjaya; Barick Ahmad Setiawan; Vivid Violin; Irwan Moridu; Muhsin N. Bailusy
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i03.1823

Abstract

This study examines the effect of Financial Technology (FinTech) on Generation Z's transactional knowledge as it relates to their digitally supported daily financial activities. A total of 57 randomly selected respondents completed an online questionnaire to collect data. The results of the data analysis indicate that the majority of respondents are female (91,2%) and between the ages of 17 and 25 (96%) (95%). Approximately 75.4% of respondents favor cash transactions, while 87.7% are aware of cashless transactions. The majority of respondents use various e-wallet applications, with OVO, DANA, and ShopeePay being the most popular options. E-wallets are predominantly used for online purchasing (35 respondents), although a small percentage also use them for consumptive shopping, credit purchases, money transfers, and game top-ups. The majority of respondents selected transactional features, such as fund transfers, as the most important aspects of fintech platforms. The results indicate that Generation Z has a solid grasp of Financial Technology and has actively adopted it in their financial activities.
Co-Authors Barick Ahmad Setiawan Eka Hendrayani Endang Sri Wahyuningsih, Endang Sri Irwan Moridu Moh. Gifari Sono Muhsin N Bailusy Samuel PD Anantadjaya Susanto Susanto