Sahid Business Journal: Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah
Vol 1 No 02 (2022): Mei 2022

ANALISIS MANAJEMEN BISNIS SYARIAH STRATEGI PENJUALAN JASA PERCETAKAN DI KOTA BOGOR DI MASA PANDEMI COVID-19

Rully Trihantana (Institut Agama Islam Sahid Bogor)
Ria Kusumaningrum (Unknown)
Ai Nurjanah (Institut Agama Islam Sahid Bogor)



Article Info

Publish Date
01 May 2022

Abstract

The printing business is one that feels a dilemma because of the Large-Scale Social Restrictions (PSBB) to reduce the spread of the Corona Virus during a pandemic. If usually the printing shop was filled with visitors, now it looked deserted and only a few customers and employees were on guard. In some areas, a number of small printing shops have started to close and not serve customers. However, some are still open, but only serve online order pickup and delivery. During this pandemic, of course, many people choose to reduce activities outside the home and limit interactions with other people or what is known as social distancing. This method is believed to prevent the spread of the Corona Virus. However, on the other hand, the printing business is trying hard to maintain the continuity of their business in the midst of the epidemic. One of the efforts to maintain a printing business or printing service that has been sluggish and avoid the threat of bankruptcy includes making business pivots and making promotions.

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Journal Info

Abbrev

SahidBusinessJ

Publisher

Subject

Religion Economics, Econometrics & Finance Education

Description

Sahid Business Journal adalah peer-reviewed jurnal ilmiah berisi hasil penelitian ilmiah primer, kajian, ulasan ilmiah atau komentar/ kritik atas artikel yang diterbitkan di Sahid Business Journal. Sahid Business Journal menerima manuskrip atau artkel dalam bidang manajemen dan bisnis syariah dari ...