Jurnal Manarang Manajemen dan Bisnis
Vol 1 No 02 (2023): Manarang : Manajemen & Bisnis - April

Keputusan Penggunaan Go-ride Selama Covid-19

Saeni, Asrini A. (Unknown)
Pasande, Grace Yunita (Unknown)
Rizaldi, Andi Risfan (Unknown)



Article Info

Publish Date
02 Apr 2023

Abstract

This was motivated by the existence of a pandemic situation which resulted in most of the economic activities being halted and had an impact on all sectors including daring transportation. Profit levels can be maintained if the company can design a marketing strategy and implement security as an important factor in choosing online transportation services. This study aims to see whether marketing and security strategies affect the decision to use Go-ride during Covid-19. This study uses a quantitative method with a total of 159 respondents with Go-ride user criteria, the analytical tool used is multiple linear regression analysis using SPSS version 21. The results of the study show that marketing has a positive and significant effect on usage decisions, security has a positive effect on usage decisions, marketing strategy and security simultaneously influence the decision to use

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Journal Info

Abbrev

manarang

Publisher

Subject

Decision Sciences, Operations Research & Management Other

Description

Tujuan dari jurnal ini adalah untuk menyediakan tempat bagi akademisi, peneliti dan praktisi untuk menerbitkan artikel penelitian asli atau artikel ulasan. Ruang lingkup artikel yang diterbitkan dalam jurnal ini membahas berbagai topik, termasuk: Manajemen keuangan, Manajemen Pemasaran, Manajemen ...