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All Journal Jurnal Manarang Manajemen dan Bisnis ADMIT : Jurnal Administrasi Terapan
Saeni, Asrini A.
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Keputusan Penggunaan Go-ride Selama Covid-19 Saeni, Asrini A.; Pasande, Grace Yunita; Rizaldi, Andi Risfan
Jurnal Manarang Manajemen dan Bisnis Vol 1 No 02 (2023): Manarang : Manajemen & Bisnis - April
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (397.731 KB) | DOI: 10.31605/jurnal manarang.v1i02.2254

Abstract

This was motivated by the existence of a pandemic situation which resulted in most of the economic activities being halted and had an impact on all sectors including daring transportation. Profit levels can be maintained if the company can design a marketing strategy and implement security as an important factor in choosing online transportation services. This study aims to see whether marketing and security strategies affect the decision to use Go-ride during Covid-19. This study uses a quantitative method with a total of 159 respondents with Go-ride user criteria, the analytical tool used is multiple linear regression analysis using SPSS version 21. The results of the study show that marketing has a positive and significant effect on usage decisions, security has a positive effect on usage decisions, marketing strategy and security simultaneously influence the decision to use
STRATEGI PROMOSI DALAM KONTEN MEDIA SOSIAL MIE BARACCUNG MAKASSAR Saeni, Asrini A.; Fauzy, Ahmad
ADMIT: Jurnal Administrasi Terapan Vol 1 No 1 (2023): Jurnal Administrasi Terapan
Publisher : Politeknik STIA LAN Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33509/admit.v1i1.2030

Abstract

One of the subsectors of the creative economy is the culinary sector. The growth of the culinary business has a positive effect on Indonesia's economic development because it is one of the creative economy's greatest contributors to GDP. The Indonesian economy includes MSMEs, particularly those in the food industry, which are the primary players in the sector. The COVID-19 pandemic has had a significant influence on the Indonesian economy, notably on the MSMEs in the food industry. One of the food-related MSMEs hit by the COVID-19 epidemic is Mie Baraccung Makassar. The promotion strategy used to improve the state of MSMEs is a social media advertising strategy. Due to the widespread use of social media among internet users, it is a very successful promotional tool. Mie Baraccung Makassar uses Instagram as one of their social media platforms; however, they do not yet have a plan for developing promotional content, and their Instagram feeds are not displayed in a clean and structured manner. The purpose of this study is to develop a promotion plan for Mie Baraccung Makassar's social media material in the form of promotional content employing graphic design. The objective of this study's qualitative technique, which is detailed descriptively, is to provide a thorough description of the circumstances and events. The result of this research is graphically designed promotional content for social media. This advertising content also doubles as informational material regarding Mie Baracung Makassar's goods and services.
MENGGALI POTENSI DIGITAL UNTUK MENINGKATKAN POPULARITAS WISATA ALAM BISEANG LABBORO Damianus, Erick; Saeni, Asrini A.
ADMIT: Jurnal Administrasi Terapan Vol 2 No 2 (2024): Jurnal Administrasi Terapan
Publisher : Politeknik STIA LAN Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33509/admit.v2i2.3253

Abstract

This objective of the study was to evaluate the digital promotion strategy of Biseang Labboro Nature Tourism in Maros Regency, managed by the Bantimurung Bulusaraung National Park. A descriptive qualitative method was used to collect data through field observations, interviews with management staff, ecotourism operators, and tourists, as well as document analysis. The results of the study indicated that promotion through social media, such as Instagram, has not been fully optimized. The main obstacles are limited resources and a lack of coordination among relevant parties. This study adopts the AISAS model (Attention, Interest, Search, Action, Share) to analyze the effectiveness of promotions and audience interaction with tourism information. The model offers a systematic approach to attract attention, build interest, encourage information search, motivate visit actions, and promote the sharing of positive experiences. Findings show that attractive promotional videos with strong visual elements and narratives significantly increased viewer engagement. The study recommends improving the quality of digital content to expand promotion reach and attract more tourists, so that this unique nature tourism potential can be more widely recognized. The findings are expected to serve as a reference for marketing strategies of other tourist destinations in Indonesia.
Co-Authors Damianus, Erick Fauzy, Ahmad Pasande, Grace Yunita Rizaldi, Andi Risfan