<![CDATA[This study aims to determine the implementation of entrepreneur and entrepreneurship on the success of SMEs businesses both partially and simultaneously and to determine the performance of entrepreneurship as a moderating variable between entrepreneurial variables on the success of SMEs businesses. This type of research is quantitative research. The sample in this study amounted to 92 respondents using a simple random sampling technique, namely respondents from SMEs in Tangerang City Mall. Data were taken using a questionnaire instrument with a Likert scale rating of 1-5 and analyzed using SPSS version 26 software. The results showed that partially there was a positive and significant influence of the entrepreneur variable on business success, entrepreneurship had a positive and significant effect on business success simultaneously entrepreneur and entrepreneurship has a positive impact on business success and the entrepreneurship variable is a moderating variable between entrepreneurial variables on business success. The ability of the entrepreneur and entrepreneurship variables explains business success by 60.6%, as indicated by the magnitude of R Square 0.606. In comparison, the remaining 39.40% is influenced by other factors not included in this research model. With the multiple linear regression equation, Y = 2.228 + 0.542X1+ 0.394 X2 + e.]]>
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