Waisya : Jurnal Ekonomi Hindu
Vol 2 No 1 (2023)

STRATEGI MENINGKATKAN PERAN MEDIA SOSIAL DALAM MEMBRANDING DESTINASI WISATA SEBAGAI MEDIA PEMASARAN

Kemala Dewi (PT. BPR Bukit Tanjung)
I Gusti Kade Heryadi Angligan (Universitas Udayana)
I Made Ngurah Oka Mahardika (Universitas Udayana)

Article Info

Publish Date
28 Apr 2023

Abstract

Branding is an important factor in building the image of a tourism destination as a marketing strategy. Therefore, this study aims to analyze the branding of tourism destinations using social media, which plays a very important role in branding tourism destinations. Social media can be used to introduce sustainable tourism practices as a unique green destination.

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Journal Info
Waisya : Jurnal Ekonomi Hindu
Website

Abbrev

JW

Publisher

Institut Agama Hindu Negeri Gde Pudja Mataram

Subject

Decision Sciences, Operations Research & Management Social Sciences

Description

Waisya is a scientific journal published by IAHN Gde Pudja Mataram. This Journal contains research and conceptual articles with a focus on studies of economic development studies and entrepreneur. We invite scientists, scholars, researchers, and students to develop their scientific and publish the ...