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All Journal Waisya : Jurnal Ekonomi Hindu
Kemala Dewi
PT. BPR Bukit Tanjung
Decision Sciences, Operations Research & Management Social Sciences

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STRATEGI MENINGKATKAN PERAN MEDIA SOSIAL DALAM MEMBRANDING DESTINASI WISATA SEBAGAI MEDIA PEMASARAN Kemala Dewi; I Gusti Kade Heryadi Angligan; I Made Ngurah Oka Mahardika
Waisya : Jurnal Ekonomi Hindu Vol 2 No 1 (2023)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v2i1.923

Abstract

Branding is an important factor in building the image of a tourism destination as a marketing strategy. Therefore, this study aims to analyze the branding of tourism destinations using social media, which plays a very important role in branding tourism destinations. Social media can be used to introduce sustainable tourism practices as a unique green destination.
Co-Authors I Gusti Kade Heryadi Angligan I Made Ngurah Oka Mahardika