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All Journal Jurnal Kajian Bali Journal of Economics Research and Policy Studies International Journal of Economics (IJEC) International Journal of Community Service (IJCS) Waisya : Jurnal Ekonomi Hindu Open Access DRIVERset Pariwisata
I Gusti Kade Heryadi Angligan
Institut Pariwisata Dan Bisnis Internasional Bali
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STRATEGI MENINGKATKAN PERAN MEDIA SOSIAL DALAM MEMBRANDING DESTINASI WISATA SEBAGAI MEDIA PEMASARAN Kemala Dewi; I Gusti Kade Heryadi Angligan; I Made Ngurah Oka Mahardika
Waisya : Jurnal Ekonomi Hindu Vol 2 No 1 (2023)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v2i1.923

Abstract

Branding is an important factor in building the image of a tourism destination as a marketing strategy. Therefore, this study aims to analyze the branding of tourism destinations using social media, which plays a very important role in branding tourism destinations. Social media can be used to introduce sustainable tourism practices as a unique green destination.
Heritage and Hospitality: A Tourist Loyalty Model in a Historic Hotel of Inna Group Bali Heryadi Angligan, I Gusti Kade; Sunarta , I Nyoman; Agung Suryawan Wiranatha, Anak Agung Putu; Adikampana, I Made
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 15 No. 2 (2025): Symbolism in Balinese Rituals
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i02.p09

Abstract

Bali's tourism sector is facing increasing competition, underscoring the need for empirical insights into tourist loyalty within heritage accommodations to support sustainability and cultural preservation. This study explores the influence of brand attributes and travel motivation on tourist loyalty, with service quality as a mediating factor, using Inna Group Bali’s heritage hotels as a case. A sequential mixed-methods approach was used, combining 400 survey responses analyzed through Structural Equation Modelling (SEM) with qualitative data from in-depth interviews. The results reveal that brand associations and pull motivation are key drivers of loyalty. Service quality fully mediates the effects of motivation and satisfaction. The proposed BHALIDEL model shows that combining architectural authenticity with modern service standards creates a competitive advantage. Recommendations include (1) partnering with heritage bodies to institutionalize conservation, (2) training staff in cultural intelligence, (3) curating thematic experiences with digital storytelling, and (4) applying adaptive reuse technologies to maintain heritage aesthetics while improving efficiency.
Heritage and Hospitality: A Tourist Loyalty Model in a Historic Hotel of Inna Group Bali I Gusti Kade Heryadi Angligan; I Nyoman Sunarta; Anak Agung Putu Agung Suryawan Wiranatha; I Made Adikampana
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 15 No. 2 (2025): Symbolism in Balinese Rituals
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i02.p09

Abstract

Bali's tourism sector is facing increasing competition, underscoring the need for empirical insights into tourist loyalty within heritage accommodations to support sustainability and cultural preservation. This study explores the influence of brand attributes and travel motivation on tourist loyalty, with service quality as a mediating factor, using Inna Group Bali’s heritage hotels as a case. A sequential mixed-methods approach was used, combining 400 survey responses analyzed through Structural Equation Modelling (SEM) with qualitative data from in-depth interviews. The results reveal that brand associations and pull motivation are key drivers of loyalty. Service quality fully mediates the effects of motivation and satisfaction. The proposed BHALIDEL model shows that combining architectural authenticity with modern service standards creates a competitive advantage. Recommendations include (1) partnering with heritage bodies to institutionalize conservation, (2) training staff in cultural intelligence, (3) curating thematic experiences with digital storytelling, and (4) applying adaptive reuse technologies to maintain heritage aesthetics while improving efficiency.
Education for Economic Empowerment: A Community-Based Approach to Enhancing Financial Capability and Household Welfare I Gusti Kade Heryadi Angligan; Muh. Zuhdy Hamzah; Ni Made Rianita; Lenni Lukitasari; Frederick Saroha Silaban
International Journal of Community Service (IJCS) Vol. 5 No. 2 (2026): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v5i2.2001

Abstract

Financial literacy is essential for strengthening household economic resilience and supporting the sustainability of household-based micro, small, and medium enterprises (MSMEs). However, many households continue to face challenges related to limited financial literacy, inadequate financial record-keeping, the mixing of business and household finances, and weak saving habits, all of which hinder effective financial management and long-term welfare. This community service program aimed to enhance financial capability and household welfare through a community-based financial education approach. The program was implemented in one of the banjar in Tonja Village, Denpasar City, Bali, involving 38 participants consisting of Family Welfare Empowerment (PKK) members and household-based MSME entrepreneurs. A participatory approach was employed through preliminary assessment, socialization, interactive training, simulation, practical bookkeeping exercises, mentoring, and evaluation using pre-test and post-test instruments. Five financial literacy indicators were assessed: household budgeting, financial record-keeping, separation of business and household finances, saving behavior, and emergency fund management. The findings revealed significant improvements across all indicators, with the average score increasing from 53.9 in the pre-test to 82.6 in the post-test, representing an overall improvement of 53.3%. The largest improvement was observed in the ability to separate business and household finances (65.8%), while the smallest increase occurred in saving behavior (40.6%). Moreover, 84.2% of participants successfully prepared household budgets, 78.9% consistently maintained financial records, 84.2% correctly calculated simple business profits, and 81.6% improved expenditure management. These findings demonstrate that community-based financial education combined with practical exercises and continuous mentoring effectively enhances financial knowledge, skills, and behavior, thereby contributing to stronger household financial resilience and sustainable economic welfare.
The Influence of Social Media Viral Content On Tourists’ Visiting Decisions Toward Tourism Destinations in The Digital Tourism Era: A Descriptive Quantitative Approach I Gusti Kade Heryadi Angligan; Rahmawati; Febianti; Putu Herny Susanti
International Journal of Economics (IJEC) Vol. 5 No. 1 (2026): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v5i1.1903

Abstract

This study investigates the influence of viral social media content on tourists’ visiting decisions in the digital tourism era. The rapid growth of short-form video platforms such as TikTok, Instagram Reels, and YouTube Shorts has transformed tourism promotion by enabling destinations to gain popularity through viral exposure. This research employed a quantitative descriptive approach using a cross-sectional survey method. Data were collected from 278 respondents who were active social media users and had been exposed to tourism-related viral content. The data were analyzed using descriptive statistics and multiple linear regression to examine the effect of viral content dimensions on tourists’ visiting decisions. The results indicate that viral social media content significantly influences tourists’ visiting decisions. Among the tested variables, emotional appeal was found to have the strongest effect, followed by entertainment value, credibility, informativeness, and influencer attractiveness. These findings suggest that emotionally engaging and visually appealing content distributed through credible influencers and user-generated sources can effectively stimulate travel intention and encourage actual visitation behavior. The study highlights the importance of optimizing short-form video marketing strategies and adopting data-driven tourism promotion to enhance destination competitiveness. This research contributes to the literature on digital tourism marketing by providing quantitative evidence of how viral content characteristics shape tourist behavior, particularly in developing country contexts.
Analisis karakteristik sosial ekonomi dan hubungannya dengan produktivitas usaha nelayan berskala kecil di Kabupaten Badung, Bali I Ketut Darma; I Gusti Kade Heryadi Angligan; I Wayan Chandra Adyatma; Dewa Putu Yudi Pardita
Journal of Economics Research and Policy Studies Vol. 6 No. 2 (2026): Journal of Economics Research and Policy Studies
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jerps.v6i2.3200

Abstract

This study examines the socioeconomic characteristics of small-scale fishers and their influence on productivity in Badung Regency, Bali. Primary data were collected from 152 fishers using purposive sampling. Productivity was measured as catch value per kilogram (Rp/kg). The analysis used descriptive statistics, Pearson and Spearman correlations, ANOVA, and multiple linear regression. The results showed that the average age of fishers was 48.10 years, with 22.66 years of fishing experience, and that the majority had a high school or vocational high school education (46.05%). Average productivity reached Rp124,992/kg. Age and fishing experience had a significant positive effect on productivity, while operational costs and fishing time had a significant negative effect. ANOVA showed differences in productivity by fisher activity status. The OLS model produced an R² of 0.384, with operational costs and fishing time as significant predictors. In contrast, initial capital was not a significant predictor. These findings emphasize the importance of efficient production costs and optimizing fishing time to sustainably increase the productivity of small-scale fishers.
REVENGE TOURISM Rizki Nurul Nugraha; I Gusti Kade Heryadi Angligan
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember 2022
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2367

Abstract

Wabah COVID-19 yang merebak pada awal tahun 2020 membawa dampak yang signifikan dalam perikehidupan umat manusia di seluruh dunia. Usaha mengurangi penyebaran penyakit berujung pembatasan mobilitas secara masif. Hal ini berimbas pada melemahnya sektor pariwisata global dengan estimasi kerugian hingga miliaran dolar. Paper ini bertujuan untuk mengkaji tren pariwisata setelah pandemi COVID-19 dapat diatasi, dimana ada indikasi pariwisata balas dendam (Revenge Tourism); serta gagasan strategi “Revenge Tourism” yang dapat menjadi acuan untuk mengembalikan gairah pariwisata Indonesia, khususnya Bali. Studi yang dilakukan mencakup studi literatur dan diskusi dengan para pakar, untuk mendapatkan strategi “Revenge Tourism” yang bertujuan meningkatkan gairah kepariwisataan di Bali khususnya. Munculnya kekhawatiran akan kebocoran devisa, dikarenakan wisata masal keluar negeri (outbound Tourist); perlu adanya dukungan bersama bagi sektor pariwisata; serta opsi-opsi strategi pencegahan outbound tourist
Co-Authors Agung Suryawan Wiranatha, Anak Agung Putu Anak Agung Putu Agung Suryawan Wiranatha Febianti Frederick Saroha Silaban I Ketut Darma I Made Adikampana I Made Adikampana, I Made I Made Ngurah Oka Mahardika I Nyoman Sunarta I Wayan Chandra Adyatma Kemala Dewi Lenni Lukitasari Muh. Zuhdy Hamzah Ni Made Rianita Nugraha, Rizki Nurul Pardita, Dewa Putu Yudi Rahmawati Sunarta , I Nyoman Susanti, Putu Herny