SEIKO : Journal of Management & Business
Vol 6, No 2 (2023): July - December

Analysis Of The Utilization Of Digital Products (Brimo) To Increasing Customer Satisfaction And Loyalty At Pt. People's Bank Of Indonesia, Tbk. Makassar Branch

Istikasari, Dian (Unknown)
Pahlevi, Cepi (Unknown)
Rahim, Fauzi R. (Unknown)

Article Info

Publish Date
16 May 2023

Abstract

This research aims to analyze the extent to which the use of Brimo digital products influences satisfaction and the impact on customer loyalty of PT. Bank Rakyat Indonesia Tbk Makassar Branch. This study uses a quantitative approach which intends to explain the position of the variables studied and the relationship between one variable and another. This study will explain the causal relationship between variables through hypothesis testing. Based on the results of research and discussion, the conclusion of this study is that the existence of mobile banking features is proven to increase customer satisfaction and loyalty of PT. Bank Rakyat Indonesia, Tbk Makassar Branch. For the effect of mediation, it shows that customer satisfaction can mediate the effect of mobile banking on customer loyalty significantly

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Journal Info
SEIKO : Journal of Management & Business
Website

Abbrev

seiko

Publisher

Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Subject

Social Sciences

Description

The Journal Management & Business (SEJaman) provides a forum for academics and professionals to share the latest developments and advances in knowledge and practice of management business both theory and practices. It aims to foster the exchange of ideas on a range of important management subjects ...