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Analysis Of The Utilization Of Digital Products (Brimo) To Increasing Customer Satisfaction And Loyalty At Pt. People's Bank Of Indonesia, Tbk. Makassar Branch Istikasari, Dian; Pahlevi, Cepi; Rahim, Fauzi R.
SEIKO : Journal of Management & Business Vol 6, No 2 (2023): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.4439

Abstract

This research aims to analyze the extent to which the use of Brimo digital products influences satisfaction and the impact on customer loyalty of PT. Bank Rakyat Indonesia Tbk Makassar Branch. This study uses a quantitative approach which intends to explain the position of the variables studied and the relationship between one variable and another. This study will explain the causal relationship between variables through hypothesis testing. Based on the results of research and discussion, the conclusion of this study is that the existence of mobile banking features is proven to increase customer satisfaction and loyalty of PT. Bank Rakyat Indonesia, Tbk Makassar Branch. For the effect of mediation, it shows that customer satisfaction can mediate the effect of mobile banking on customer loyalty significantly
Financial Performance Analysis at CV Hasna Laundry RSU PKU Muhammadiyah Delanggu 2019-2023 Pratiwi, A. Adelia; Laba, Abd Rakhman; Rahim, Fauzi R.
Economics and Digital Business Review Vol. 5 No. 2 (2024): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i2.1699

Abstract

Financial Performance Analysis at CV Hasna Laundry RS PKU Muhammadiyah Delanggu 2019-2023 (Guided by Mr Abd. Rakhman Laba, and Mr. Fauzi R. Rahim). This research aims to analyz the financial performance of CV Hasna Laundry at RS PKU Muhammadiyah Delanggu from 2019 to 2023. Operating in the growing laundry service industry, CV Hasna Laundry primarily caters to industrial clients, including hospitals, where maintaining cleanliness and hygiene is crucial. The study assess the company's financial performance using various financial ratios, such as liquidity, solvency, activity, and profitability ratios, the study provides a comprehensive understanding of its financial condition. The analysis reveals a general trend of increasing laundry service demand, with notable fluctuations due to seasonal factors and the pandemic's impact. The findings suggest that CV Hasna Laundry experienced significant growth in 2020 and 2021, driven by heightened hygiene awareness and increased laundry needs during the pandemic. However, the growth rate stabilized post-pandemic, emphasizing the need for strategic planning to sustain business operations and enhance service quality.