ANALISIS MARKETING MIX 4P’S PADA PENJUALAN KERIPIK PISANG ASKHA JAYA

Muhammad Alfin Azhari (Universitas Bandar Lampung)
Muhamad Emil Rachman (Universitas Bandar Lampung)

Journal of Information System, Applied, Management, Accounting and Research
Vol 7 No 2 (2023): JISAMAR : May 2023

Askha Jaya chip sales were down owing to an incorrect marketing mix. The goal of this study is to discover the aspects involved in applying the 4p marketing mix to Askha Jaya Banana Chips sales and how to boost Askha Jaya Banana Chips sales. This study's analytical approach is SWOT analysis using informants, namely the owners and workers of Askha Jaya. According to the SWOT matrix diagram findings, Askha Jaya Banana Chips are in Quadrant I, where the conditions are highly favorable. Askha Jaya Banana Chips has the chance and strength to capitalize on current possibilities; thus, Askha Jaya Banana Chips must develop a plan that supports aggressive growth strategies in order to increase sales.