Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Information System, Applied, Management, Accounting and Research
Muhammad Alfin Azhari
Universitas Bandar Lampung
Computer Science & IT Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS MARKETING MIX 4P’S PADA PENJUALAN KERIPIK PISANG ASKHA JAYA Muhammad Alfin Azhari; Muhamad Emil Rachman
JISAMAR (Journal of Information System, Applied, Management, Accounting and Research) Vol 7 No 2 (2023): JISAMAR : May 2023
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v7i2.1083

Abstract

Askha Jaya chip sales were down owing to an incorrect marketing mix. The goal of this study is to discover the aspects involved in applying the 4p marketing mix to Askha Jaya Banana Chips sales and how to boost Askha Jaya Banana Chips sales. This study's analytical approach is SWOT analysis using informants, namely the owners and workers of Askha Jaya. According to the SWOT matrix diagram findings, Askha Jaya Banana Chips are in Quadrant I, where the conditions are highly favorable. Askha Jaya Banana Chips has the chance and strength to capitalize on current possibilities; thus, Askha Jaya Banana Chips must develop a plan that supports aggressive growth strategies in order to increase sales.
Co-Authors Muhamad Emil Rachman