Nusantara Science and Technology Proceedings
7st International Seminar of Research Month 2022

Empowering SMES Performance through Digital Economy using Social Media and E-Wallet

Nurkholish Majid (Management Study Program, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60924, Indonesia)
Nuruni Ika Kusuma Wardhani (Management Study Program, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60924, Indonesia)
Zumrotul Fitriyah (Management Study Program, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60924, Indonesia)

Article Info

Publish Date
19 May 2023

Abstract

This study aims to analyze the convenience and benefits of social media and E-wallets on the performance of SMEs. The study used quantitative analysis with SEM-PLS. The research sample was 30 SMES in Gunung Anyar District. The results showed that the ease and benefits of using social media and E-wallets were able to improve the performance of SMEs. The results of the study have implications for the use of social media and E-wallets as a form of the digital economy then increase economic growth, especially in MSMEs in Gunung Anyar and East Surabaya.

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Journal Info
Nusantara Science and Technology Proceedings
Website

Abbrev

nuscientech

Publisher

Future Science

Subject

Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology

Description

NST Proceeding supports regional research communities to globalise their findings in Science and Technology by providing an open access, online platform in line with international publishing standards and indexing scholarly conference proceedings. The current emphasis of the NST Proceeding includes ...