Jurnal Ekonomi, Bisnis, dan Akuntansi
Vol 23, No 1 (2021)

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERPINDAHAN MEREK (BRAND SWITCHING) PADA PRODUK SUSU

Fitri Susanti (Unknown)
Cecep Safa’tul Barkah (Unknown)
Pratami Wulan Tresna (Unknown)
Arianis Chan (Unknown)

Article Info

Publish Date
29 Mar 2021

Abstract


Copyrights © 2021




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Journal Info
Jurnal Ekonomi, Bisnis, dan Akuntansi
Website

Abbrev

jeba

Publisher

Universitas Jenderal Soedirman

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi, Bisnis, dan Akuntansi is a journal published four times a year, designed to accommodate research articles in the field of management, which are mainly about (but not limited to) Human Resources, Marketing, Finance, Operational and Strategic ...