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PENGARUH PRICE FAIRNESS DAN SERVICE FAIRNESS TERHADAP CUSTOMER SATISFACTION PADA GO-JEK Herawaty, Tetty; Tresna, Pratami Wulan; Wisudastuti, Fildy Eka
AdBispreneur Vol 1, No 3 (2016): Adbispreneur
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

EFFECT OF PRICE AND`SERVICE FAIRNESS ON CUSTOMER SATISFACTION IN GO-JEKÂ Tetty Herawaty, Pratami Wulan Tresna, Fildy Eka WisudastutiDepartement of Business Administrative ScienceFaculty of Social and Political Sciences University of PadjadjaranEmail: tettyhe@unpad.ac.id, pratamiwulantresna@yahoo.co.id, fildywsdst@gmail.comÂ Â ABSTRACTÂ This research aims to study and determine the condition of price fairness, fairness service, and customer satisfaction, as well as the effect of price fairness and fairness towards customer satisfaction service simultaneously and partially on the customer Go-Jek in Jakarta.The research method used is descriptive research design verification with survey.Teknik sampling probability sampling is done by using simple random sampling with 110 people who serve as responden.Teknik analysis of the data used is Simple Equation Model (SEM) approach Partial Least Square (PLS).The results of this study indicates there are significant price fairness fairness and service to customer satisfaction in the Go-Jek in Jakarta together. This result means that there is significant influence of price fairness and fairness in partial on customer service satisfaction as seen from the path coefficient.Â Keywords : price fairness, service fairness, customer satisfactionÂ Â PENGARUH PRICE FAIRNESS DAN SERVICE FAIRNESS TERHADAP CUSTOMER SATISFACTION PADA GO-JEKÂ ABSTRAKÂ Penelitian ini bertujuan untuk mempelajari dan mengetahui kondisi price fairness, service fairness, dan customer satisfaction, serta pengaruh dari price fairness dan service fairness terhadap customer satisfaction secara simultan dan parsial pada pelanggan Go-Jek di DKI Jakarta. Metode penelitian yang digunakan adalah menggunakan jenis penelitian deskriptif verifikatif dengan desain survey.Teknik pengambilan sampel dilakukan dengan probability sampling menggunakan simple random sampling dengan 110 orang yang dijadikan sebagai responden.Teknik analisis data yang digunakan adalah Simple Equation Model (SEM) dengan pendekatan Partial Least Square (PLS).Hasil penelitian menunjukkan terdapat pengaruh price fairness dan service fairness terhadap customer satisfaction pada Go-Jek di DKI Jakarta secara bersama-sama. Hasil ini mengartikan bahwa adanya pengaruh yang signifikan dari price fairness dan service fairness secara parsial terhadap customer satisfaction yang dilihat dari path coefficient.Â Kata kunci : strategi, lembaga bisnis, keunggulan bersaing.

PERBANDINGAN PENGALAMAN PENGGUNA PADA APLIKASI MOBILE GO-JEK DAN GRAB (STUDI PADA KONSUMEN PT GO-JEK DAN PT GRAB INDONESIA DI DKI JAKARTA) Chan, Arianis; Maharani, Maulydia; Tresna, Pratami Wulan
AdBispreneur Vol 2, No 2 (2017): AdBispreneur
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

ABSTRACTThis thesis examined the comparison of user experience between two mobile apps, which are Go-Jek and Grab by conducting a survey to look for differences in the experience felt by one group of users of both applications. User experience is measured through the sub-variable: happiness, task success, earnings and uptime. The method used in this research is descriptive comparative analysis with quantitative approach. The research object is user experience. Analysis of the data is using paired t-test. As a result from this research, that the t value obtained for 2,420 is greater than t table with df = 67 by 1,996, so H0 is rejected. So it was found that these mobile apps (Go-Jek and Grab) have differences regarding their User Experience.Â Keywords: User experience, mobile appsÂ Â Â ABSTRAKPenelitian ini menguji perbandingan pengalaman pengguna (user experience) pada mobile apps Go-Jek dan Grab dengan melakukan survei untuk mecari perbedaan pengalaman yang dirasakan oleh satu kelompok pengguna kedua aplikasi. User experience diukur melalui Sub Variabel happiness, task success, earning dan uptime. Metode yang digunakan dalam penelitian ini adalah analisis deskriptif komparatif dengan pendekatan kuantitatif. Objek penelitian yang diteliti yaitu user experience. Analisis data menggunakan paired t-test.Berdasarkan hasil penelitian, dapat diketahui bahwa nilai t hitung yang didapatkan sebesar 2.420 lebih besar dari nilai t tabel dengan df = 67 sebesar 1.996 maka H0 ditolak. Sehingga kesimpulan yang dapat diambil dalam penelitian ini adalah terdapat perbedaan mengenai User Experience pada pengguna Go-Jek dan Grab.Â Kata kunci: Pengalaman pengguna, aplikasi mobile.

PENGARUH KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK (STUDI PADA PENGGUNA KARTU As DI STIA YPPT PRIATIM TASIKMALAYA) Widodo, Teguh Heri; Tresna, Pratami Wulan
AdBispreneur Vol 3, No 1 (2018): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewiraus
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

ABSTRACTResearch on the Influence of Brand Trust on Brand Loyalty conducted on As Sim Card User in civitas academic student of STIA YPPT Priatim Tasikmalaya conducted to answer the question about the influence of trust on the loyalty of citizens of Yppt Priatim College of Tasikmalaya As Sim card users. This is a type of quantitative research using descriptive method for analytical method. The data collection techniques that used in this research are questionnaires, interviews and observations. From the research result obtained by brand trust of citizen STIA YPPT Tasikmalaya influenced brand loyalty. Brand trust variable (X) is 0,000 (sig value <0,05) so H1 is accepted and it can be concluded that customers trust toward a brand will influence customers loyalty level to the brand. The results are statistically significant. The value of determination can also describe the level of total independent variable contribution to the dependent variable changes. Therefore, it can be said that brand trust contributes a total effect of 57% to changes in customer loyalty to a brand on Kartu As users at STIA YPPT Tasikmalaya.Â Key word: Brand Trust, Brand LoyaltyÂ ABSTRAKPenelitian Pengaruh Kepercayaan Merek terhadap Loyalitas MerekÂ yang dilakukan pada pengguna kartu AS civitas Akademika Sekolah Tinggi Ilmu Administrasi Yppt Priatim Tasikmalaya dilakukan untuk menjawab pertanyaan mengenai pengaruh kepercayaan terhadap loyalitas civitas akademika Sekolah Tinggi Ilmu Administrasi Yppt Priatim Tasikmalaya pengguna kartu AS. Penelitan ini merupakan jenis penelitian kuantitatif denganÂ menggunakan metode deskriptif analisis. Teknik pengumpulan data menggunakan kuesioner, wawancara dan observasi. Dari hasil penelitian diperoleh kepercayaan merek civitas akademika STIA YPPT TASIKMALAYA berpengaruh pada loyalitas merek tersebut. Variabel kepercayaan merek (X) sebesar 0,000 (nilai sig<0,05) sehingga H1 diterima dan dapat disimpulkan bahwa tingkat kepercayaan pelanggan terhadap suatu merek akan mempengaruhi tingkat loyalitas pelanggan terhadap merek tersebut. Hasil tersebut signifikan secara statistic. Nilai determinasi juga dapat menggambarkan tingkat kontribusi variabel bebas secara total terhadap perubahan variabel terikat. Oleh karena itu, dapat dikatakan pula bahwa kepercayaan merek memberikan kontribusi pengaruh secara total sebesar 57% terhadap perubahan tingkat loyalitas pelanggan terhadap suatu merek pada civitas akademika STIA YPPT TASIKMALAYA.

Analisis Kepuasan Konsumen Home Plate Coffee dalam Menyusun Formulasi Strategi Pemasaran Neysa, Talitha; Barkah, Cecep Safaâ€™atul; Arianis Chan, Arianis; Tresna, Pratami Wulan
JURNAL ILMU MANAJEMEN DAN BISNIS Vol 12, No 1 (2021): Jurnal Ilmu Manajemen dan Bisnis. Maret 2021
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jimb.v12i1.31230

Meningkatnya intensitas persaingan dan jumlah pesaing menuntut Home Plate Coffee untuk selalu memperhatikan kebutuhan dan keinginan serta berusaha memenuhi harapan konsumen dengan tujuan untuk memenuhi kepuasan konsumen. Penelitian ini dilakukan untuk menyusun formulasi strategi pemasaran dengan cara menganalisis kepuasan konsumen di Home Plate Coffee. Maka dari itu, untuk dapat mengetahui kepuasan konsumen, dilakukan survei terhadap 75 konsumen Home Plate Coffee. Berdasarkan hasil analisis mode pada skala likert, dapat disimpulkan bahwa mayoritas konsumen Home Plate Coffee tidak puas dengan varian menu yang tersedia, tidak puas dengan ketanggapan dan kecepatan pelayanan yang diberikan, dan mayoritas konsumen merasa ragu-ragu atau netral dalam petanyaan bahwa Home Plate Coffee sering memberikan diskon. Berdasarkan data tersebut, formulasi strategi yang penulis usulkan berdasarkan hasil wawancara, survei, serta berdasarkan hasil dari focus group discussion bersama dengan para praktisi adalah penambahan varian pada menu, melakukan identifikasi flow pelayanan yang bertujuan untuk mengetahui darimana masalah berasal, menambah jumlah SDM, memfasilitasi karyawan untuk bekerja cepat dengan peralatan dan perlengkapan yang menjunjang, dan yang terakhir adalah pemberian diskon kartu member dengan menghitung kunjungan.

ANALISIS KEPUASAN KONSUMEN TERHADAP PRODUK SAMBAL KEMASAN UNTUK FORMULASI PERBAIKAN STRATEGI PRODUK Rahayu, Fitriani; Barkah, Cecep; Chan, Arianis; Tresna, Pratami Wulan
BISMA: Jurnal Bisnis dan Manajemen Vol 15 No 1 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v15i1.21960

Consumers have a high level of satisfaction with the quality of taste, flavour variants, packaging quality, price, and service quality of Sambel Gendang, while consumers have a low level of satisfaction with the level of spiciness of the product. This study aims to investigate the level of consumer satisfaction and formulate product strategy improvements to be proposed by considering customer satisfaction. Therefore, consumers can repurchase the products and become Sambel Gendang customers. This research uses descriptive analysis research with a quantitative approach. The population of this study was Sambel Gendang consumers. A total of 60 people were taken as samples by using probability sampling technique, and simple random sampling method. The results of this study revealed that 43.3% of respondents were satisfied with the taste quality, 41.7% were dissatisfied with the level of spiciness, 35% were satisfied with the flavour variant, 53.3% were satisfied with the packaging, 41.7% were satisfied with the price, 46.7% were satisfied with the service quality. The proposed marketing strategy by considering customer satisfaction is focused on product and promotion strategies to increase the sales market. Keywords: business, customer satisfaction, product, marketing strategies.

ANALISIS PERSEPSI KONSUMEN DALAM MENYUSUN STRATEGI MENINGKATKAN KUALITAS PRODUK DI CAFE FEELTER Alia , Lily; Chan, Arianis; Barkah, Cecep Safaâ€™atul; Tresna, Pratami Wulan
Ekonomi & Bisnis Vol 20 No 1 (2021): JURNAL EKONOMI BISNIS VOL 20 NO 1 JUNI 2021
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/eb.v20i1.4064

Penelitian ini dilakukan untuk menganalisis persepsi konsumen terhadap harga, kualitas produk dan suasana di cafe Feelter. Penelitian ini merupakan penelitian kuantitatif deskriptif dengan 65 responden yang pernah membeli dan datang ke cafe Feelter akan tetapi tidak datang kembali, dan menggunakan teknik judgemental sampling. Hasil penelitian menunjukkan bahwa berdasarkan nilai mean, persepsi pelanggan di Cafe Feelter terhadap kualitas produk masih kurang baik. Berdasarkan analisis button two boxes dapat diketahui bahwa persepsi konsumen terhadap kualitas produk adalah kurang baik karena mayoritas indikator menunjukan tidak puas dibanding sangat puas. Kata Kunci: Persepsi, Kualitas Produk.

Doctor Reisa's role as A Brand Ambassador for Dettol Azzahra, Farah Putri; Barkah, Cecep Safaatul; Chan, Arianis; Tresna, Pratami Wulan
The International Journal of Business Review (The Jobs Review) Vol 4, No 2 (2021): The International Journal of Business Review. December 2021
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v4i2.41631

Abstract. This journal measure effectiveness Doctor Reisaâ€™s role as Brand Ambassador for Dettol. Measurement is done with survey to consumer based on consumer behavior and also based on theory of Brand Ambassador. This research created several conclusion based on analysis to consumer of Dettol. The object of this research is Dettol, a brand name which is an antiseptic liquid disinfectant manufactured by Reckitt Benckiser, one of the most popular healthcare products in the world and Doctor Reisa, an Indonesian doctor, actress, model, and presenter, also Head of Communications for the Task Force for the Acceleration of Handling COVID-19 in Indonesia. Doctor Reisa represent a work-mom with child and a credivility source. The measurement results can be consideration for choosing the right Brand Ambassador.Keyword. brand ambassador; dettol; credibility source

Initiating Green Innovation: The Role of Green Transformational Leadership in Corporate Sustainability Achmada, Aurora Yupita; Hermanto, Bambang; Tresna, Pratami Wulan
Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Vol. 21 No. 1 (2024): June 2024
Publisher : Sekolah Tinggi Ilmu Administrasi Lembaga Administrasi Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31113/jia.v21i1.1157

This research aims to explore the MYCL CEO's experiences and perspectives in leading the company, uncover effective leadership strategies towards sustainability, and identify key elements of green transformational leadership style that contribute to achieving environmental and social goals and green innovation performance in his company. The approach was qualitative with a narrative research design and an open-ended interview method. The green transformational leadership style implemented by Adi Reza Nugroho at MYCL positively impacts the company's sustainability by creating a collaborative work environment, achieving environmental and social goals, and improving green innovation performance. Key elements of the company's green transformational leadership style such as support, empathy, openness, and active participation of members can contribute significantly to MYCL's success in achieving its environmental vision and targets. The green transformational leadership of MYCL's CEO, Adi Reza Nugroho, successfully advanced the company's sustainability by developing team competencies, involving members in decision-making, and prioritizing well-being, significantly enhancing environmental goals and green innovation performance. Companies should implement continuous training programs, encourage member engagement, pay attention to member welfare, support collaboration and innovation, and allocate resources for green innovation development

POTENSI PARIWISATA BERBASIS BUDAYA LOKAL DESA RAWABOGO, KECAMATAN CIWIDEY, KABUPATEN BANDUNG Novel, Nurillah Jamil Achmawati; Tresna, Pratami Wulan
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 2 (2024): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v7i2.51419

Fenomena dari tulisan ini adalah eksplorasi potensi pariwisata budaya berbasis budaya lokal di Desa Rawabogo, Kecamaran Ciwidey, Kabupaten Bandung. Tujuan program ini adalah untuk mengidentifikasi, mendokumentasikan, dan mengembangkan potensi pariwisata berbasis budaya lokal di Desa Rawabogo, Ciwidey, Kabupaten Bandung. Metode program ini terdiri dari tahapan perencanaan, FGD dengan stakeholder lokal, observasi lanjutan, wawancara dengan informan kunci, serta evaluasi data untuk menyusun profil potensi wisata budaya di Desa Rawabogo. Hasil dari program menunjukkan bahwa Desa Rawabogo memiliki potensi budaya yang kaya dalam bentuk ritual dan pertunjukan budaya yang menarik untuk pariwisata, tetapi belum sepenuhnya terdokumentasi atau dipromosikan secara optimal. Kesimpulannya adalah bahwa melalui keterlibatan masyarakat, dokumentasi yang lebih baik, dan promosi yang lebih luas, potensi pariwisata berbasis budaya lokal di Desa Rawabogo dapat dikembangkan lebih lanjut untuk mendapatkan pengakuan lebih luas dan manfaat ekonomi yang lebih optimal.

Initiating Green Innovation: The Role of Green Transformational Leadership in Corporate Sustainability Achmada, Aurora Yupita; Hermanto, Bambang; Tresna, Pratami Wulan
Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Vol. 21 No. 1 (2024): June 2024
Publisher : Sekolah Tinggi Ilmu Administrasi Lembaga Administrasi Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31113/jia.v21i1.1157

This research aims to explore the MYCL CEO's experiences and perspectives in leading the company, uncover effective leadership strategies towards sustainability, and identify key elements of green transformational leadership style that contribute to achieving environmental and social goals and green innovation performance in his company. The approach was qualitative with a narrative research design and an open-ended interview method. The green transformational leadership style implemented by Adi Reza Nugroho at MYCL positively impacts the company's sustainability by creating a collaborative work environment, achieving environmental and social goals, and improving green innovation performance. Key elements of the company's green transformational leadership style such as support, empathy, openness, and active participation of members can contribute significantly to MYCL's success in achieving its environmental vision and targets. The green transformational leadership of MYCL's CEO, Adi Reza Nugroho, successfully advanced the company's sustainability by developing team competencies, involving members in decision-making, and prioritizing well-being, significantly enhancing environmental goals and green innovation performance. Companies should implement continuous training programs, encourage member engagement, pay attention to member welfare, support collaboration and innovation, and allocate resources for green innovation development

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