Jurnal Ekonomi, Bisnis, dan Akuntansi
Vol 24, No 4 (2022)

ANTESEDEN ELECTRONIC WORD OF MOUTH (EWOM) DAN DAMPAKNYA PADA CONSUMER BASED BRAND EQUITY (CBBE) (Studi Pada Konsumen Produk Smartphone Xiaomi)

Kholifah Kholifah (Unknown)
Sri Murni Setyawati (Unknown)
Nur Choirul Afif (Unknown)

Article Info

Publish Date
01 Dec 2022

Abstract


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Journal Info
Jurnal Ekonomi, Bisnis, dan Akuntansi
Website

Abbrev

jeba

Publisher

Universitas Jenderal Soedirman

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi, Bisnis, dan Akuntansi is a journal published four times a year, designed to accommodate research articles in the field of management, which are mainly about (but not limited to) Human Resources, Marketing, Finance, Operational and Strategic ...