International Journal of Social Science
Vol. 1 No. 3: October 2021

PURCHASE DECISION ANALYSIS THROUGH PRICE AND PRODUCT QUALITY

Edi Rahmat Taufik (Department of Management, Faculty of Economics and Business, UNTIRTA)

Article Info

Publish Date
01 Oct 2021

Abstract

The purpose of this study is to determine the results of the analysis of purchasing decisions through price and product quality. This type of research is quantitative analysis using survey methods and sampling techniques using incidental sampling techniques, where consumers who come to marketing locations fill out questionnaires. The number of samples analyzed was 97 respondents. The data analysis method used is multiple regression analysis, using SPSS software (statistical package for social science) version 26.0 as a data analysis tool. The results showed that the price variable had a significant positive effect on purchasing decisions and product quality had a positive and significant effect on purchasing decisions. Furthermore, price and product quality simultaneously have a positive and significant effect on purchasing decisions

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Journal Info
International Journal of Social Science
Website

Abbrev

IJSS

Publisher

bajang Institute

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

Description

"IJSS” for International Journal of Sosial Science, published by Bajang Instiute. Published in two formats, printed version of ISSN:2798-3463 and the online version of ISSN:2798-4079, both of which are published six times in one year. The scope of the journal studies broadly includes: Culture (a ...