Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)
Vol 2, No 1 (2018): Jurnal Jumbo Vol 2 No 1

PENGARUH DESTINATION PERSONALITY TERHADAP DESTINATION LOYALTY

Nursaban Rommy (Unknown)
Eliyanti Agus Mokodompit (Unknown)
Juharsah Juharsah (Unknown)

Article Info

Publish Date
15 Apr 2018

Abstract

This study aims to investigate the influence of dimensions of destination personality on destination loyalty in in marine tourism of National Park Wakatobi. The number of samples are 100 respondents and survey method is used to analyze the collected data. Data analysis used multiple linear regression. These results indicate that sincerity, excitement, conviviality has significant and positive effects on destination loyalty  Keywords: destination personality, destination loyalty 

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Journal Info
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)
Website

Abbrev

JUMBO

Publisher

Universitas Halu Oleo

Subject

Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

JUMBO (Jurnal Manajemen, Bisnis dan Organisasi) adalah jurnal yang memuat tentang hasil-hasil penelitian ilmu manajemen, bisnis dan organisasi baik pada organisasi privat yang berorientasi pada profit maupun organisasi publik yang berorientasi ...