ANALISIS SWOT PADA UMKM B’STEAK GRILL UNTUK MENINGKATKAN STRATEGI PENJUALAN

Anna Wijayanti (Universitas Bhayangkara Jakarta Raya, Indonesia)
Tyna Yunita (Universitas Bhayangkara Jakarta Raya, Indonesia)
Muhamad Elzan Musyafa (Universitas Bhayangkara Jakarta Raya, Indonesia)
Nurul Cahyani (Universitas Bhayangkara Jakarta Raya, Indonesia)

Cross-border
Vol. 6 No. 1 (2023): Januari-Juni

In Indonesia, the development of the culinary business is progressing quite rapidly even though the economic situation in Indonesia is currently experiencing quite difficult times. Along with the increase in businesses in the culinary field, it causes competition between entrepreneurs engaged in the same field. SWOT is a tool that can be used to determine the strengths and weaknesses of a company, especially in the field of marketing. This research was conducted in the Marakash Square area, Kec. Babylon, Kab. North Bekasi at B'Steak Grill. By utilizing promotions through social media such as Instagram, Facecook and Whatsapp. By establishing this business in Marakash Square because the location is very strategic and is visited by many local people.