JURNAL SAHID DA'WATII
Vol 1 No 1 (2022): Juni 2022

The Influence of Brand Ambassadors on Tokopedia Instagram Followers' Buying Interest

Nuraeni, Intan (Unknown)
Muslikhah, Febri Palupi (Unknown)
Lestari, Hana (Unknown)

Article Info

Publish Date
28 Jun 2022

Abstract

This study discusses the influence of brand ambassadors on buying interest in the followers of the Tokopedia Instagram account. The purpose of this study was to determine how much the relationship, influence and contribution of brand ambassadors to buying interest in the followers of the Tokopedia Instagram account. This type of research is a quantitative study with a correlational method. The correlational method used in this study is correlation and simple regression. This study shows a very strong positive relationship of 0.861 and has a significant positive effect of 0.000, while the contribution of brand ambassadors to purchase interest is 74.1%.

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Journal Info
JURNAL SAHID DA'WATII
Website

Abbrev

JurnalSD

Publisher

Institut Agama Islam Sahid Bogor

Subject

Religion Social Sciences

Description

Sahid Dawatii merupakan adalah jurnal open access dan peer review yang diterbitkan oleh Jurusan Komunikasi Penyiaran Islam, Fakultas Ilmu Dakwah dan Komunikasi, Institut Agama islam sahid bogor. jurnal yang memuat artikel-artikel yang bersifat teoritis dan empiris ataupun kajian-kajian yang ...