The Role of social media (Tourist Visit of Arab-Palembang Village in Pandemic Period)

Erdiansyah Erdiansyah (Digital Business, Faculty of Economics and Business, Universitas PGRI Palembang, Indonesia)
Ahmad Maulana (Management, Faculty of Economics and Business, Sriwijaya University Palembang, Indonesia)
Edduar Hendri (Management, Faculty of Economics and Business, Universitas PGRI Palembang, Indonesia)

International Journal of Social Science, Education, Communication and Economics
Vol. 2 No. 1 (2023): April

This study was conducted to describe the role of social media in optimizing Arab-Palembang village tourist visits during the pandemic. The method used in this study is a mixed method, which combines qualitative and quantitative methods. To collect research data, questionnaires, observation, interviews and documentation techniques were used. The results achieved from this research are that social media has a positive role in optimizing Arab-Palembang village tourist visits during the pandemic. As indicators of social media used, namely social media as a means of information, which is persuasive and becomes entertainment for the community.