Jurnal Riset Ekonomi dan Akuntansi
Vol. 1 No. 2 (2023): June : JURNAL RISET EKONOMI DAN AKUNTANSI

Pengaruh Service Quality Dan Sales Promotion Terhadap Impulse Buying Dalam Pembelian Secara Online Produk Bukalapak

Ilham Ramanto (Unknown)
Febsri Susanti (Unknown)

Article Info

Publish Date
12 Jun 2023

Abstract

This study has a formulation of the problem How Tangible influences Impulse Buying in online purchases of Bukalapak products, How does Reliability affect Impulse Buying in online purchases of Bukalapak products, How does Responsiveness affect Impulse Buying in online purchases of Bukalapak products, How does Assurance affect Impulse Buying in online purchases of Bukalapak products, How does Empathy affect Impulse Buying in online purchases of Bukalapak products, How does Sales Promotion affect Impulse Buying in online purchases of Bukalapak products. This study aims to determine the effect of impulse buying in online purchases. This type of research is non-probability sampling. The sample consisted of 174 employees of the mdjamil pharmaceutical installation who shopped online at Bukalapak.

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Journal Info
Jurnal Riset Ekonomi dan Akuntansi
Website

Abbrev

JREA

Publisher

INSTITUT TEKNOLOGI DAN BISNIS SEMARANG

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Topik dalam Jurnal ini berkaitan dengan aspek apapun dari Ekonomi, namun tidak terbatas pada topik berikut : Ekonomi , Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan ...