<![CDATA[Bitter melon (Momordica charantia L.) is a vine, elongated, and has fruit that is small oval in color and has rather fine nodules, with a characteristic very bitter taste found in the fruit. The purpose of this study was to determine the quality of bitter melon which is used as a food ingredient and to increase the value of developing food products in society and the modern market. The method used in this research is a descriptive survey method. Based on the results of research conducted bitter gourd contains lots of vitamins and very good properties. The existence of bitter gourd is very easy to cultivate so that it can be used as food that can be marketed in the community. Therefore, it can be easier to introduce bitter melon to the public by managing and knowing the marketing strategy for bitter melon, so that bitter melon can develop into the international market. Given the low and limited use of bitter gourd, it is therefore necessary to develop food products made from bitter gourd to increase its value and use which is none other than the nutritional content of bitter gourd. One way to take advantage of the value of its content is to process it into bitter melon chips. Chips are snacks that have a high shelf life, good taste, and many variations to meet consumer tastes.]]>
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