Kontigensi: Jurnal Ilmiah Manajemen
Vol 11 No 1 (2023): Kontigensi: Jurnal Ilmiah Manajemen

The Influence of Price Discount and Customer Experience on Customer Loyalty to Customers of the Juragan Tepi Sawah Restaurant in Palopo City

Achmad Efendi (Fakultas Ekonomi, Bisnis, dan Politik Universitas Muhammadiyah Kalimantan Timur, Indonesia)
Muammar Khaddapi (Magister Manajemen Universitas Muhammadiyah Palopo, Sulawesi, Indonesia)
Salong Salong (Magister Manajemen Universitas Muhammadiyah Palopo, Sulawesi, Indonesia)

Article Info

Publish Date
01 Jun 2023

Abstract

The purpose of this study was to analyze the effect of price discount and customer experience towards customer loyalty at the Jurangan Tepi Sawah Restaurant in Palopo City. This study uses primary data, namely data taken directly from the main source. The data analysis of this research used multiple linear regression using SPSS (Statistical Program for Social Science) tool .The results of this research show that : (1). Variable p rice d account positive and significant effect on customer loyalty to the customer Jurangan Tepi Sawah Restaurant in Palopo City. ( 2 ) .Customer experience variable positive and significant effect on customer loyalty to the customer Jurangan Tepi Sawah Restaurant in Palopo City.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Kontigensi: Jurnal Ilmiah Manajemen
Website

Abbrev

JIMK

Publisher

Universitas Pasundan

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

Description

The scope of Kontigensi: Jurnal Ilmiah Manajemen journal covering the field Business and Management. Topic related to these fields can be Business and Management, entrepreneurship, finance, and financial services, human resource management, marketing, industrial relations, insurance, intellectual ...