Digital Marketing Communication Model of Healthy Instant Noodles from Lemonilo

Gatot Wijayanto (Universitas Riau)
Achmad Suhendra Hadiwijaya (Institut Teknologi dan Bisnis Ahmad Dahlan)
Leila Mona Ganiem (Universitas Mercu Buana Jakarta)
Mokhammad A'lan Tabaika (Universitas Islam Negeri Sunan Ampel)
Robbi Rahim (Sekolah Tinggi Ilmu Manejemen Sukma)

Jurnal Komunikasi Profesional
Vol. 7 No. 3 (2023)

Indonesia is a country that has strong instant noodle culture, most of them grows up with either Indomie or Mie Sedaap regardless they’re rich or poor. Most people cannot resist the taste and flavor of instant noodle; hence, instant noodle becomes Indonesia’s high-ranked product. This time, Lemonilo’s Healthy noodles exists with a different value and core compared to the other instant noodle in Indonesia. Lemonilo’s Healthy noodles exists with Sustainable branding that includes diverse health campaign. Lemonilo’s Healthy noodles that healthy instant noodle with good digital content exists in Indonesian Instant Noodle industry.