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All Journal Jurnal Komunikasi Profesional
Robbi Rahim
Sekolah Tinggi Ilmu Manejemen Sukma
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Digital Marketing Communication Model of Healthy Instant Noodles from Lemonilo Gatot Wijayanto; Achmad Suhendra Hadiwijaya; Leila Mona Ganiem; Mokhammad A'lan Tabaika; Robbi Rahim
Jurnal Komunikasi Profesional Vol. 7 No. 3 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v7i3.6490

Abstract

Indonesia is a country that has strong instant noodle culture, most of them grows up with either Indomie or Mie Sedaap regardless they’re rich or poor. Most people cannot resist the taste and flavor of instant noodle; hence, instant noodle becomes Indonesia’s high-ranked product. This time, Lemonilo’s Healthy noodles exists with a different value and core compared to the other instant noodle in Indonesia. Lemonilo’s Healthy noodles exists with Sustainable branding that includes diverse health campaign. Lemonilo’s Healthy noodles that healthy instant noodle with good digital content exists in Indonesian Instant Noodle industry.
Co-Authors Achmad Suhendra Hadiwijaya Gatot Wijayanto Leila Mona Ganiem Mokhammad A'lan Tabaika