Pygmalion Effect: Esensi Ekspektasi Positif terhadap Keberhasilan

Maria Jenah (Universitas Insan Pembangunan Indonesia, Indonesia)
Ivana Destya Treeocta Fernandez (IPB University, Indonesia)
Novia Sumarni (Universitas Insan Pembangunan Indonesia, Indonesia)
Masduki Asbari (Universitas Insan Pembangunan Indonesia, Indonesia)
Salsabilla Agusna (Institut Teknologi Indonesia, Indonesia)
Novi Ramayanti (Universitas Terbuka, Indonesia)

Literaksi: Jurnal Manajemen Pendidikan
Vol. 1 No. 02 (2023): Literaksi: Jurnal Manajemen Pendidikan

This study aims to determine the impact of the Pygmalion effect and its application in everyday life. This research is qualitative with a descriptive approach which is carried out using the note-taking method. The data source for this research is a video on the YouTube channel (Berilmu, 2022) entitled "Pygmalion Effect, The Power of Trust." The Pygmalion effect is defined as a psychological phenomenon in which positive expectations can generate self-confidence and motivation that can affect one's achievement. The opposite of the Pygmalion effect is the golem effect. The golem effect is a psychological phenomenon where negative expectations lead to demotivation resulting in poor performance. The conclusion of this study is that the proper application of the Pygmalion effect will have a good impact.