Variety of Languages in Marketing of Scarlett Skincare Products On Social Media Instagram

Lia Nurhalijah Amini (Universitas Pembangunan Nasional Veteran)
Rofi'atul Fadhillah (Universitas Pembangunan Nasional Veteran)
Ella Elvina Yuwono (Universitas Pembangunan Nasional Veteran)
Nabilah Rosa Azzahra (Universitas Pembangunan Nasional Veteran)
Cahya Wulandari (Universitas Pembangunan Nasional Veteran)
Endang Sholihatin (Universitas Pembangunan Nasional Veteran)

Experimental Student Experiences
Vol. 3 No. 2 (2024): June

This study uses a method: quantitative data collection using a questionnaire. Based on this research, it can be concluded that: 1) Based on this research, it can be concluded that: 1) it is known that as many as 90.7% of the 54 respondents stated that the variety of languages in Scarlett's marketing on Instagram social media has a mixed variety of languages between standard and official languages; 2) it was known that 81.6% of the 54 respondents stated that the variety of languages used by Scarlett included: relaxed and friendly language, language of offers and promotions, descriptive language, inspirational language, humorous language; 3) it is known that 92.6% of 54 respondents stated that a variety of good and appropriate language is very important so that people can more easily understand products about their benefits and uses and can adapt them to the needs of each consumer. And with good language, it will also build a good brand image so that it can increase public trust in Scarlett's skincare products.