Jurnal Pengabdian Masyarakat Nusantara
Vol. 5 No. 2 (2023): Juni: Jurnal Pengabdian Masyarakat Nusantara

Upaya Mengembangkan Unit Umkm Es Coklatone Mamira Melalui Pelatihan Dan Pendamipingan Digitalisasi Umkm Bersama Pt. Narasumber Teknologi Indonesia

Mustabsyiroh Kumala (UPN Veteran Jawa Timur)
Aufa Izzuddin Baihaqi (UPN Veteran Jawa Timur)



Article Info

Publish Date
14 Jun 2023

Abstract

The development of information technology is so fast, fast, and accurate. Currently, information technology has become the main facility of activity that makes a significant contribution to all sectors of life, which indirectly contributes to business growth. MSME (Micro, Small and Medium Enterprises) in Indonesia is one of the business sectors that is mostly run by business actors. However, one of the challenges for MSMEs is to face digital competition in the business sector so that they can survive in the midst of competition. This study aims to provide information regarding MSME development strategies in utilizing the digital economy. The method used in this activity is to use a quality approach through outreach, implementation and mentoring. The result of this activity is to help digitize the marketing of MSME Es Coklatone Mamira products. So that this activity can help these MSMEs in expanding market share.

Copyrights © 2023






Journal Info

Abbrev

pengabmas

Publisher

Subject

Education Health Professions Social Sciences Other

Description

Jurnal Pengabdian Masyarakat Nusantara (Pengabmas Nusantara) adalah jurnal yang menerbitkan artikel-artikel penelitian sebagai hasil pengabdian masyarakat. Focus dan Scope pada bidang Multidisiplin Ilmu, pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa. ...