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THE INFLUENCE OF PRICE AND PRODUCT QUALITY ON IPHONE PURCHASE DECISIONS IPHONE IN THE CITY OF SURABAYA Aufa Izzuddin Baihaqi
Jurakunman (Jurnal Akuntansi dan Manajemen) Vol 15, No 1 (2022): JURAKUNMAN, VOL. 15 NO. 1, JANUARI 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Surya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48042/jurakunman.v15i1.100

Abstract The number of smartphone products that enter the market for sale today makes consumers make several considerations when choosing a smartphone. One of them is to think about practicality in carrying out daily activities using the smartphone. The purpose of this study was to determine the effect of price and product quality variables on purchasing decisions for iphone products in the city of Surabaya. The research method is to use a quantitative approach. The research conducted by the researcher refers to the use and measurement of the linkert scale which is calculated from 1 to 5. The number of samples used is 104 samples. The data analysis test used in this study refers to the multiple linear regression test. Based on the results of research that has been carried out by researchers, there are several conclusions. First, the results of this study have shown that there is a positive and significant influence between the price variables on purchasing decisions. Second, the product quality variable has a positive and significant influence on the purchasing decision variables. The three variables of price and product quality simultaneously have a positive and significant influence on the purchasing decision variables. Keywords: Price, Product Quality, and Purchase Decision

PENGUKURAN EFIKASI DIRI, KONSEP DIRI DAN MOTIVASI PEMBELAJARAN PASCA MENGIKUTI KKN TEMATIK MBKM DALAM MEMBENTUK KEMANDIRIAN BELAJAR MAHASISWA Aufa Izzuddin Baihaqi; Maharani Ikaningtyas
Journal Publicuho Vol. 5 No. 3 (2022): August - October - Journal Publicuho
Publisher : Halu Oleo University

Education is very important and cannot be separated from life. Humans and education are two things that cannot be separated, because education is the key to the future of quality humans who are equipped with reason and mind. Independence in a person can be seen from several characteristics, including someone who is able to take decisions and take the initiative to overcome the problems at hand. The purpose of this study was to determine how self-efficacy, self-concept, and student motivation in influencing learning independence after participating in the Thematic Real Work Lecture (KKN-Tematik) Merdeka Learning Independent Campus (MBKM) program. This study uses a quantitative approach. Researchers used a 5-point linkert scale in measuring the results of the answers to the research questionnaire. Test data analysis using linear regression analysis. Based on the results of research that has been carried out by researchers, there are several conclusions. First, the results of this study have shown that there is a positive and significant influence between the variables of Self-Efficacy on Learning Independence. Second, the Self-Concept variable has a positive and significant effect on the Independent Learning variable. The three learning motivation variables have a positive and significant influence on learning independence

Village and Industrialization Study of social change in Modopuro Village, Mojokerto, Indonesia Endik Hidayat; Aufa Izzuddin Baihaqi; Daniel Susilo
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3339

This research was conducted in Modopuro Village where the community experienced changes in their livelihoods due to the presence of new economic sources. The research question to be answered in this article is what are the impacts of duck farming activities and home industries in Modopuro Village? The unit of analysis to elaborate on this problem is the theory of social change. This study uses a qualitative method with the type of descriptive research. Collecting data from interviews with informants consisting of village heads, village officials, and the community. The results of this study found that changes in the livelihoods of the Modopuro village community had an impact on aspects of economic income sources and environmental pollution. In the economic aspect, the income of the villagers changed from the agricultural and livestock sectors to the micro-industry of chicken slaughterhouses and chicken intestine chip production. There are also environmental impacts, such as being polluted by running rivers and agricultural land due to the waste resulting from these business activities. The theoretical implication of the research findings is the verification of Lauer's concept of social change regarding aspects of Modopuro's social change due to capital factors, industrialization of technological developments in the marketing of Modopuro's superior products, and village bureaucracy that supports community empowerment activities in Modopuro village.

Optimalisasi Pemasaran Produk Makananan Melalui Strategi Branding Kasus UMKM Jaddah Bakar Di Blitar Reyvina Nofaro Karomah; Endik Hidayat; Aufa Izzuddin Baihaqi
KARYA UNGGUL - Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Edisi Juni
Publisher : KARYA UNGGUL - Jurnal Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Negara Indonesia adalah negara yang memiliki beragam macam kekayaan, tidak hanya dari alam tetapi juga dari olahan makanan dan kerajinannya. Produk-produk khas Indonesia terutama pada produk makanan dan minuman dikelola dengan baik oleh industri-industri di Indonesia. Tidak hanya industri Indonesia, para UMKM juga turut andil dalam memproduksi olahan makanan dan minuman khas dengan inovasi dan kreasi yang dimiliki. UMKM sendiri dibangun oleh satu atau lebih dari satu orang atau badan usaha yang memproduksi suatu produk agar memenuhi kebutuhan masyarakat di sekitarnya. Para UMKM tersebut tentu memiliki berbagai kendala dalam proses pengembangan dan penjualan produknya. Salah satu UMKM tempat pengabdian mahasiswa KKNT-MBKM ini yakni di Kota Blitar memiliki kendala dalam faktor pengembangan dan pemasaran produk. Oleh karena itu, tujuan dari kegiatan pengabdian ini yaitu merencanakan strategi-strategi pemasaran terhadap UMKM tersebut untuk melancarkan kegiatan berusahanya. Metode yang digunakan bersifat kualitatif dengan jenis pengumpulan datanya melalui observasi, wawancara dan dokumentasi kegiatan pada pelaku UMKM. Hasil dari kegiatan pengabdian ini produk UMKM mengalami perkembangan dan aspek pemasarannya berjalan dengan baik

Upaya Mengembangkan Unit Umkm Es Coklatone Mamira Melalui Pelatihan Dan Pendamipingan Digitalisasi Umkm Bersama Pt. Narasumber Teknologi Indonesia Mustabsyiroh Kumala; Aufa Izzuddin Baihaqi
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 2 (2023): Juni: Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i2.299

The development of information technology is so fast, fast, and accurate. Currently, information technology has become the main facility of activity that makes a significant contribution to all sectors of life, which indirectly contributes to business growth. MSME (Micro, Small and Medium Enterprises) in Indonesia is one of the business sectors that is mostly run by business actors. However, one of the challenges for MSMEs is to face digital competition in the business sector so that they can survive in the midst of competition. This study aims to provide information regarding MSME development strategies in utilizing the digital economy. The method used in this activity is to use a quality approach through outreach, implementation and mentoring. The result of this activity is to help digitize the marketing of MSME Es Coklatone Mamira products. So that this activity can help these MSMEs in expanding market share.

Penyuluhan Kepada Masyarakat Desa Sumberejo Tentang Kemudahan Konsultasi Kesehatan Secara Online Melalui Aplikasi Alodokter Mar’atus Sholikhah; Aufa Izzuddin Baihaqi
Jurnal Pelayanan Hubungan Masyarakat Vol. 1 No. 2 (2023): Juni : Jurnal Pelayanan Hubungan Masyarakat
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jphm-widyakarya.v1i2.669

Easy access to health information and consultation is important in improving the quality of life and welfare of the community. Currently, a digital health application has emerged that allows the public to get quick and easy access to health information and to conduct online consultations with medical personnel. One popular application is Alodokter, which provides online health consultation services via mobile devices. The purpose of this study is to provide counseling to the people of Sumberejo Village about the convenience of online health consultations through the Alodokter application. This research was conducted using qualitative research methods with an observational study approach. The counseling technique is carried out using a combination of lecture techniques and demonstrations using the Alodokter application. Through this counseling, the public can understand and know how to use the Alodokter application as a means to obtain health information and conduct medical consultations online

Pengaruh Manajemen Perubahan Dan Organisasi Pembelajaran Terhadap Kinerja Pegawai Divisi Accounting & Finance Pt. Aerofood Acs Surabaya Maharani, Liany Fari Adelia; Baihaqi, Aufa Izzuddin
Jurnal Bisnis Indonesia Vol 14, No 2 (2023): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v14i2.4202

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh manajemen perubahandan organisasi pembelajaran terhadap kinerja pegawai akuntansi dan keuangan PT.Aerofood ACS Surabaya. Berdasarkan metodologi kuantitatif dan menggunakankuesioner, sampel ditentukan dengan menggunakan metode sampling jenuh non-probabilitas untuk 33 anggota departemen akuntansi dan keuangan. Hasil penelitianmenunjukkan bahwa variabel manajemen dan organisasi pembelajaran berpengaruhsignifikan terhadap kinerja karyawan PT. Aerofood ACS Surabaya, baik secara parsialmaupun simultan. Berdasarkan hasil regresi menggunakan SPSS versi 20, variabelManajemen perubahan dan Organisasi Pembelajaran mampu menjelaskan variabelKinerja Pegawai sebesar 60,2%, sehingga sebesar 39,8% sisanya dapat dijelaskan olehvariabel atau faktor lain.Kata kunci: Manajemen Perubahan, Organisasi Pembelajaran, Kinerja Pegawai

Village and Industrialization Study of social change in Modopuro Village, Mojokerto, Indonesia Endik Hidayat; Aufa Izzuddin Baihaqi; Daniel Susilo
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3339

This research was conducted in Modopuro Village where the community experienced changes in their livelihoods due to the presence of new economic sources. The research question to be answered in this article is what are the impacts of duck farming activities and home industries in Modopuro Village? The unit of analysis to elaborate on this problem is the theory of social change. This study uses a qualitative method with the type of descriptive research. Collecting data from interviews with informants consisting of village heads, village officials, and the community. The results of this study found that changes in the livelihoods of the Modopuro village community had an impact on aspects of economic income sources and environmental pollution. In the economic aspect, the income of the villagers changed from the agricultural and livestock sectors to the micro-industry of chicken slaughterhouses and chicken intestine chip production. There are also environmental impacts, such as being polluted by running rivers and agricultural land due to the waste resulting from these business activities. The theoretical implication of the research findings is the verification of Lauer's concept of social change regarding aspects of Modopuro's social change due to capital factors, industrialization of technological developments in the marketing of Modopuro's superior products, and village bureaucracy that supports community empowerment activities in Modopuro village.

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