Lakon : Jurnal Kajian Sastra dan Budaya
Vol. 12 No. 1 (2023): JURNAL LAKON

Inclusion Strategies on @greenpeaceid Instagram Posts: A Critical Discourse Analysis

Wahyuni, Ian (Unknown)
Nurkhasanah, Binti (Unknown)
Nurmila, Nurmila (Unknown)



Article Info

Publish Date
23 Jun 2023

Abstract

The study aims to analyze the inclusion strategies in the discourse regarding environmental issues uploaded by @greenpeaceid Instagram account. This research was conducted based on a descriptive qualitative approach. The data collection and analysis were carried out using read and record techniques by virtually observing the Instagram account of @greenpeaceid. Furthermore, the data were categorized and analyzed according to van Leeuwen's critical discourse analysis, namely social actor representation theory. The data were collected from 24 October 2022 to 9 November 2022. The research data were in forms of words, phrases, and sentences contained in the captions used by @greenpeaceid. The results show that in representing the social actors involved in the discourse regarding environmental issues, the @greenpeaceid used the strategy of differentiation, objectivation, indetermination, nominations, and association. The presence of actors/events in discourse is considered to be able to clearly describe the involvement of related social actors in their campaigns to overcome the climate crisis. Therefore, the intended goals and information can be conveyed to the readers. Furthermore, the analysis shows that the @greenpeaceid account shows the ideological stance of pro-government which they consider as partners in efforts to overcome the climate crisis.

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Journal Info

Abbrev

LAKON

Publisher

Subject

Arts Languange, Linguistic, Communication & Media

Description

LAKON adalah sebuah jurnal ilmiah yang diterbitkan oleh Magister Kajian Sastra dan Budaya Universitas Airlangga Surabaya. Cetakan pertama terbit pada tahun 2012 dan terbit dua kali dalam setahun sejak tahun 2013. Jurnal peer-review ini juga berfungsi sebagai forum yang menampung berbagai penelitian ...