Jurnal Riset Ekonomi dan Akuntansi
Vol. 1 No. 2 (2023): June : JURNAL RISET EKONOMI DAN AKUNTANSI

Pengaruh Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian (Studi Kasus di Kedai Belikopi Mojosongo)

Fadilla Budiardhani (Unknown)
Didik Setyawan (Unknown)

Article Info

Publish Date
24 Jun 2023

Abstract

This study determine the effect of price and service quality on purchasing decisions at Kedai Belikopi, Mojosongo Branch. The data used is primary data from answers to questionnaires given to customers of Kedai Belikopi Mojosongo Branch. This study uses a quantitative methodology. The research analysis used was multiple linear regression analysis of two independent variables and one dependent variable. The results showed that both service quality and price had a significant influence on purchasing decisions at the Kedai Belikopi, Mojosongo Branch.

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Journal Info
Jurnal Riset Ekonomi dan Akuntansi
Website

Abbrev

JREA

Publisher

INSTITUT TEKNOLOGI DAN BISNIS SEMARANG

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Topik dalam Jurnal ini berkaitan dengan aspek apapun dari Ekonomi, namun tidak terbatas pada topik berikut : Ekonomi , Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan ...