Economica: Journal of Economic and Economic Education
Vol 9, No 1 (2020): Economica: Journal Of Economic And Economic Education

EFFECT OF CUSTOMER VALUE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION (Empirical Study of ACP Seven PT Sembilan Cipta Karya Padang Customers)


Article Info

Publish Date
30 Oct 2020

Abstract

This study aims to determine the effect of customer value on customer loyalty through customer satisfaction. This research was conducted on customers of ACP Seven products distributed by PT Sembilan Cipta Karya Padang. The analytical method used is the Structural Equation Model (SEM) which is processed by Smart PLS. Based on the results of hypothesis testing it was found that customer value affects customer loyalty through customer satisfaction as a moderating variable. 

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Journal Info
Economica: Journal of Economic and Economic Education
Website

Abbrev

economica

Publisher

Universitas PGRI Sumatera Barat

Subject

Economics, Econometrics & Finance Education

Description

Economica: Journal Of Economic And Economic Education, sebuah jurnal internasional elektronik, menyediakan forum untuk menerbitkan artikel penelitian asli, artikel ulasan dari pakar yang diundang, dan berita teknologi baru yang terkait dengan Riset ekonomi dan Riset pendidikan ekonomi. Jurnal ini ...