Jurnal Ilmiah Dan Karya Mahasiswa
Vol. 1 No. 2 (2023): APRIL: JURNAL ILMIAH DAN KARYA MAHASISWA

Pengaruh Self Esteem dan Kepercayaan Terhadap Minat Beli iPhone Bekas di Aplikasi OLX pada Mahasiswa Universitas Islam Negeri Walisongo Semarang

Nur Aini Naimatu A’yun (Unknown)
Imeldylia Rahmah (Unknown)
Azizah Tri Utami (Unknown)
Khairani Zikrinawati (Unknown)
Zulfa Fahmy (Unknown)

Article Info

Publish Date
28 Jun 2023

Abstract

This research aims to measure the Influence of Self-Esteem and Trust on the Purchase Intention of Used iPhones on the OLX Application among Students at UIN Walisongo. The study used linear regression analysis and a quantitative approach through probability sampling with a sample size of 100 respondents. Based on the analysis, it can be concluded that Self-Esteem and Consumer Trust have a simultaneous effect on the purchase intention of used iPhones on the OLX application with an F-value of 24.624 and a significance value of less than 0.001. Self-Esteem and Consumer Trust have a significant partial effect on the Purchase Intention of Used iPhones on the OLX Application among students at UIN Walisongo Semarang

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Journal Info
Jurnal Ilmiah Dan Karya Mahasiswa
Website

Abbrev

JIKMA

Publisher

INSTITUT TEKNOLOGI DAN BISNIS SEMARANG

Subject

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media

Description

Ruang lingkup karya yang diterbitkan mencakup Multidisiplin diantaranya yaitu: Ilmu Sosial Humaniora, Politik, Pendidikan, Ilmu Teknik, Teknik Elektro dan Informatika, Desain Komunikasi Visual, Manajemen, Ekonomi dan Akuntansi, Kewirausahaan dan ...