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All Journal Jurnal Ilmiah Dan Karya Mahasiswa
Azizah Tri Utami
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media

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Pengaruh Self Esteem dan Kepercayaan Terhadap Minat Beli iPhone Bekas di Aplikasi OLX pada Mahasiswa Universitas Islam Negeri Walisongo Semarang Nur Aini Naimatu A’yun; Imeldylia Rahmah; Azizah Tri Utami; Khairani Zikrinawati; Zulfa Fahmy
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 1 No. 2 (2023): APRIL: JURNAL ILMIAH DAN KARYA MAHASISWA
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v1i2.458

Abstract

This research aims to measure the Influence of Self-Esteem and Trust on the Purchase Intention of Used iPhones on the OLX Application among Students at UIN Walisongo. The study used linear regression analysis and a quantitative approach through probability sampling with a sample size of 100 respondents. Based on the analysis, it can be concluded that Self-Esteem and Consumer Trust have a simultaneous effect on the purchase intention of used iPhones on the OLX application with an F-value of 24.624 and a significance value of less than 0.001. Self-Esteem and Consumer Trust have a significant partial effect on the Purchase Intention of Used iPhones on the OLX Application among students at UIN Walisongo Semarang
Co-Authors Imeldylia Rahmah KHAIRANI ZIKRINAWATI Nur Aini Naimatu A’yun Zulfa Fahmy