Academica : Journal of Multidisciplinary Studies
Vol. 2 No. 2 (2018): July - December 2018

Pengaruh Discount, Brand Image, dan Store Atmosphere terhadap Impulse Buying

Andini Kartika Sari (IAIN Surakarta)

Article Info

Publish Date
28 Feb 2020

Abstract

This study aims to determine the effect of discount, brand image, and store atmosphere on impulse buying at Matahari Department Store Singosare. The dependent variable in this research is discount, brand image, and store atmosphere, while the independent variable is impulse buying. With quantitative methods, the hypothesis in this study was tested using linear regression analysis. A total of 100 respondents were chosen by accidental means. The results showed that discount, brand image, and store atmosphere had a positive and significant effect on impulse buying.Keywords: discount, brand image, store atmosphere, impulse buying.

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Journal Info
Academica : Journal of Multidisciplinary Studies
Website

Abbrev

academica

Publisher

Institut Agama Islam Negeri Surakarta

Subject

Education Other

Description

Academica : Journal of Multidisciplinary Studies is a multidisciplinary journal published by the State Islamic Institute of Surakarta ( IAIN Surakarta). First published in 2017, Academica is published twice a year (January-June and July - December). ...