Jurnal Ekonomi
Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September

LITERATURE STUDY OF ADVERTISING ETHICS ON NISSAN MARCH CAR MARKETING AGAINST THE ETHICAL THEORY OF PRODUCTION AND CONSUMER MARKETING

Napoleon Sinaga (Universitas Pembangunan Nasional “Veteran” Jakarta)
Jenni Ferlina Muslim (Universitas Pembangunan Nasional “Veteran” Jakarta)
Mufti Wita Kusuma (Universitas Pembangunan Nasional “Veteran” Jakarta)
Achmad Alfi (Universitas Pembangunan Nasional “Veteran” Jakarta)
Junita Hutabarat (Universitas Pembangunan Nasional “Veteran” Jakarta)
Yani Hendrayani (Universitas Pembangunan Nasional “Veteran” Jakarta)



Article Info

Publish Date
04 Jul 2023

Abstract

Business ethics can broadly be interpreted as provisions regulated by law, even higher standards than the minimum standards of legal provisions, because in business activities we often find gray areas that are not regulated by legal provisions. Ethical behavior in running a business is something essential for the survival of the business itself, because unethical behavior will be harmful, especially when viewed from a long-term perspective. A good business is not only profit-oriented, but a good bus is profitable and has good value morally. The application of business ethics aimed not only at producers but also consumers who use it has been regulated and protected with various laws andregulations to maintain fairness and comfort in transactions. Appliedly, business ethics also highlights the moral aspects of human behavior and regulations that have a profession in business and management. Thus, business ethics can be seen as an attempt to formulate and apply ethical principles in economic relations between people.

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Journal Info

Abbrev

Ekonomi

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts ...