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PENGARUH ISI PESAN STOP BODY SHAMING PADA SIKAP FOLLOWERS TERHADAP BODY SHAMING Mahdalena, Vina; Maharani, Diajeng; Hendrayani, Yani
JURNAL PUSTAKA KOMUNIKASI Vol 3, No 1 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i1.1000

This study discusses the effect of stop body shaming message content on followers attitude againts body shaming. This study aims to determine the magnitude of the effect of the contents of the stop body shaming message on followers attitude againts body shaming. The model used in this study is a persuasive instrumental of model. The method used is quantitative. Data collection is done by distributing questionnaires. The population in this study is the Instagram account followers @kemenpppa, for samples using the Yamane formula which is then obtained by 100 respondents. The sampling technique used in this study was purposive sampling technique. The results showed that the results of the correlation test variable X (the contents of the body shaming message) to the variable Y (body shaming attitude) amounted to 0.752. Based on the calculation of the coefficient of determination results obtained the influence of variable X on variable Y by 56.5%. T test results obtained t count> t table that is t count 11.295> 1.661, it can be concluded that H0 is rejected and Ha is accepted. The conclusion from the study is that there is a strong influence between the contents of the stop body shaming message on Instagram @kemenpppa on followers attitude againts body shaming.

EFEKTIVITAS SOCIAL MEDIA INSTAGRAM #PASARSENENUKM TERHADAP PENINGKATAN PROMOSI UKM DI INDONESIA Wardhani, Alysha Tri; Uljanatunnisa, Uljanatunnisa; Hendrayani, Yani
POPULIKA Vol 8, No 1 (2020): Populika
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/populika.v8i1.133

#PasarsenenUKM Service is a service on Instagram social media that made public relations Ministry of SME and RI. The purpose this research is to know how much Social Media effectiveness Instagram #pasarsenenUKM to increase promotion of SMES in Indonesia. The theory used is The Hierarchy of Effects Concept, this theory explains the steps that consumers take to make decisions. The method used is quantitative with this type of an expreslanative research. The chosen population is an Instagram followers @KemenkopUKM as much as 186,000 people, using Yamane formula and then obtained the sample number of 100 respondents. This research uses questionnaire deployment techniques to get data. Based on the calculation Â the test results T obtained t count 11.921 > T table 1.661, it can be concluded that Ho rejected and Ha accepted meaning that Social Media effectiveness the Instagram #pasarsenenUKM has significant influence on the improvement of SME promotion in Indonesia.

Implementation of the Value of Regional Unity through Effective Communication to the Young Generation in Improving the National Resilience of the Republic of Indonesia Hendrayani, Yani
Pancasila International Journal of Applied Social Science Том 1 № 02 (2023): Pancasila International Journal of Applied Social Science
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/pancasila.v2i01.332

The young generation as the backbone of the nation must realize the various challenges and threats to the nation and then unite and work together to maintain the safety of the nation and state. This should be realized by various parties in Indonesia. It should be taken into consideration to maximize the role of the youth as the generation that will carry the safety of this nation.In the process of conveying knowledge ideas and messages of national insight, the right approach technique is needed. In the communication strategy, the content of the message certainly determines the effectiveness of communication. With this, it is very important to be able to communicate effectively through a communication design that is seriously engineered as a panacea for the young generation's mentality of love for their homeland. In addition, many factors influence the communication process to be successful, so that conveying national insight becomes more interesting both verbally and non-verbally. Among other things, by involving language that is easily understood by the younger generation through facial expressions and vocalizations that arouse enthusiasm to listen to the messages conveyed, which are complemented by forms of games, symbols, photos and films. Seeing the lessons that can be learned from other nations that movies are very effective for spreading nationalism. can initiate patriotic themes that are in accordance with the development of the current era. Cooperation with producers and creative workers can be considered to develop ideas that are of interest to the Indonesian audience.

PEMETAAN PEMBANGUNAN BERKELANJUTAN DI INDONESIA MELALUI PENDIDIKAN UNTUK PEMBANGUNAN BERKELANJUTAN hendrayani, Yani
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 6 No 3 (2023): September
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v6i3.6484

Universities struggle with interdisciplinary education for sustainable development. SDG 4.7 promotes sustainable development education to develop leaders. Sustainable development includes economic prosperity, equitable resource distribution, energy use, health and environmental awareness, and global environmental issues like climate change, biodiversity loss, poverty, etc. Permata Sari students' CSR and community development are assessed. Local SDG 2030 implementation maps diverse development issues. There are 33 Indonesian university students participate in Permata Sari online student exchange. Concept mapping enhances learning, thinking, and action. Fieldwork requires observation and data collection. Adult learning theory and content/situation analysis are used. Experiential learning is mandatory for students. Students observe local development issues and use problem-solving theory to solve them. student-environment interaction. Students' observations, interviews, and other data promote campus sustainability. Indonesian province concept maps summarize the findings. This course encourages sustainability. Sustainable development education on Indonesian campuses uses issue mapping to develop the concept map.

EFEKTIVITAS SOCIAL MEDIA INSTAGRAM #PASARSENENUKM TERHADAP PENINGKATAN PROMOSI UKM DI INDONESIA Wardhani, Alysha Tri; Uljanatunnisa, Uljanatunnisa; Hendrayani, Yani
POPULIKA Vol. 8 No. 1 (2020): Populika
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/populika.v8i1.133

#PasarsenenUKM Service is a service on Instagram social media that made public relations Ministry of SME and RI. The purpose this research is to know how much Social Media effectiveness Instagram #pasarsenenUKM to increase promotion of SMES in Indonesia. The theory used is The Hierarchy of Effects Concept, this theory explains the steps that consumers take to make decisions. The method used is quantitative with this type of an expreslanative research. The chosen population is an Instagram followers @KemenkopUKM as much as 186,000 people, using Yamane formula and then obtained the sample number of 100 respondents. This research uses questionnaire deployment techniques to get data. Based on the calculation Â the test results T obtained t count 11.921 > T table 1.661, it can be concluded that Ho rejected and Ha accepted meaning that Social Media effectiveness the Instagram #pasarsenenUKM has significant influence on the improvement of SME promotion in Indonesia.

Semiotika Toleransi: Analisis Budaya dalam Dimensi Visual Film Pendek “Wei” Sukmono, Ilham; Amalia, Winda; Ananda, Asri Dwi; Hendrayani, Yani
Scriptura Vol. 14 No. 2 (2024): DECEMBER 2024
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.14.2.151-162

Film adalah tayangan gambar dan suara yang dapat menyampaikan makna pentingnya menghormati dan memahami perbedaan. Penelitian ini bertujuan untuk menganalisis simbolisme visual dalam film WEI yang digunakan sutradara untuk menyampaikan pesan tentang perbedaan agama dan konflik keluarga dalam bingkai budaya Tionghoa di Indonesia. Penelitian ini menggunakan metode kualitatif dengan pendekatan analisis konten serta teori semiotika Charles Sanders Peirce yang mencakup tanda, objek, dan interpretan. Penelitian menemukan bahwa simbol budaya, seperti rumah makan Bak Kut Teh yang berarti sup iga babi, kalender sobek, dan tempat ibadah Kelenteng, mencerminkan budaya etnis Tionghoa. Adegan pemeran utama sedang bersembahyang menunjukkan konflik agama dalam keluarga. Simbol opor ayam menjadi lambang makanan pemersatu yang menggambarkan pentingnya toleransi antar umat beragama di Indonesia. Hasil dari penelitian menunjukkan bahwa simbol-simbol tersebut menyampaikan pesan untuk menghormati dan menciptakan harmoni dalam perbedaan agama di Indonesia.

Peningkatan Literasi Digital melalui Sosialisasi dan Edukasi Internet Sehat untuk Mencegah Cyberbullying dan Penyalahgunaan Internet di SMKN 1 Cikedung Indramayu Bayu; Mulyantini, Sri; Irawatie, Aniek; Hendrayani, Yani; Uljanatunnisa
Jurnal Abdikom Vol 3 No 1 (2024): Jurnal Pengabdian Kepada Masyarakat Bidang Ilmu Komputer (ABDIKOM)
Publisher : Fakultas Ilmu Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52958/abdikom.v3i1.9200

PkM dilaksanan pada bulan Agustus tahun 2022, kegiatan ini bertujuan untuk mengevaluasi penggunaan internet di kalangan pegurus serta anggota dari OSIS di SMKN 1 Cikedung Indramayu, dengan fokus pada literasi digital dan perilaku online, termasuk risiko cyberbullying dan penyalahgunaan internet. Metode yang digunakan adalah survei kuesioner yang melibatkan siswa dari berbagai jurusan dan tingkatan kelas. Data yang diperoleh dianalisis untuk memahami frekuensi penggunaan internet, tujuan penggunaan, serta tingkat keterlibatan siswa di media sosial. Hasil kegiatan menunjukkan bahwa siswa secara rutin menggunakan internet untuk komunikasi, hiburan, dan literasi digital. Namun, terdapat kesenjangan dalam literasi digital, di mana sebagian siswa terlibat dalam perilaku berisiko, seperti mengakses konten tidak pantas dan berbagi akses akun pribadi. Temuan ini menegaskan perlunya program edukasi Internet Sehat di sekolah, yang dapat meningkatkan kesadaran siswa tentang etika digital dan pentingnya menjaga privasi. Edukasi berkelanjutan dan kebijakan penggunaan internet yang jelas diperlukan untuk memastikan bahwa internet digunakan secara aman, etis, dan mendukung pembelajaran. Implementasi program ini diharapkan dapat menciptakan lingkungan digital yang lebih aman dan produktif di SMKN 1 Cikedung Indramayu

Marketing public relations strategy of coffee shop business during COVID-19 pandemic Hendrayani, Yani; Alkautsar, Muhammad Sulthan; Manihuruk, Hermina
PRofesi Humas Vol 7, No 1 (2022): August 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i1.37492

In recent years, public interest in coffee shops has become a trend in Indonesia. However, in the Covid-19 pandemic era, there have been many changes in shopping patterns from offline to online, forcing coffee shops to adapt to new normal conditions and prepare MPR strategies following the conditions during the Covid-19 pandemic. Sallo Coffee is a coffee shop located in Jakarta. Maintaining relationships with customers for the long term is part of the job of Public Relations (PR). In this study, the author wants to know Sallo Coffee’s Public Relations marketing strategy in maintaining customer loyalty during the pandemic. What is the challenge of implementing a PR marketing strategy during the pandemic to maintain customer loyalty? The paradigm used in this study is constructivism, in which researchers research public relations to reconstruct the existing reality. The approach used is a qualitative approach with descriptive research through interviews, observations, and documentation. The results of this study are that the current PR concept cannot be implemented with PR marketing strategies during the pandemic become limited under government regulations. Instagram social media is one of the media to promote Sallo Coffee products and provide product information to maintain relationships with customers or customer relations. The Internet is critical because the pandemic situation does not allow for as much physical contact as one would expect. With promotions on Instagram and social media, it can also be effective in maintaining customer loyalty during the pandemic.

Strengthening Local Values in Shadow Puppet Messages at Padepokan Sehat Medika, Kebumen Mukti, Anjar; Hendrayani, Yani; Irawati, Aniek
Mediator: Jurnal Komunikasi Vol. 17 No. 2 (2024): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v17i2.2754

Shadow puppet shows, as part of traditional culture, do not only function as entertainment with aesthetic value. The Shadow puppet show is a traditional communication medium containing implied and explicit messages. The messages in the shadow puppet show are generally about the values of life used for moral growth in society. This study aimed to discover the messages in the shadow puppet show at Padepokn Sehat Medika, Kebumen Regency. The researcher tried to examine the message's meaning from one of the stories in the shadow puppet show at Padepokan Sehat Medika, Kebumen Regency, namely Wahyu Tejaningrat, focusing on the meaning contained in the story. The research paradigm used is constructivism, with qualitative methods and content analysis approaches. The theory used is Paul Ricoeur's Hermeneutics model, a theory regarding the rules of interpreting specific texts, signs, or symbols with the essence of meaning. The researcher found that the story has a profound message about leadership and the role of society in government that can educate and make people aware of the current conditions in society.

Komunikasi Corporate Social Responsibility dalam Pilar Kesehatan di Metro TV (Studi pada Program CSR Operasi Katarak Gratis) Hendrayani, Yani; Monalisa , Sherly Maria
KOMUNIKA Vol. 12 No. 1 (2025): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v12i1.16215

Corporate social responsibility requires companies to communicate with their stakeholders. Therefore, corporate social responsibility (CSR) communication is as important as CSR programs. This research aims to find out whether Metro TV conducts corporate social responsibility (CSR) communication and how corporate social responsibility (CSR) communication on the health pillar of the free cataract surgery program. This research uses descriptive qualitative method. Referring to stakeholder theory and the concept of corporate social responsibility (CSR). Data were collected through in-depth interviews with two key informants, namely the CSR & Community Relations Manager and the staff of Metro TV. Informants consisted of Perdami public relations staff as well as two participants of the free cataract surgery program. The results showed that Metro TV communicates corporate social responsibility (CSR) in the health pillar of the free cataract surgery program through various publications containing CSR messages of Metro TV's initiatives and commitments related to the free cataract surgery program channeled in various media such as press releases, Metro TV platforms, news media, and social media. Metro TV's corporate social responsibility (CSR) communication in the health pillar of the free cataract surgery program uses CSR communication strategies classified by Morshing and Schultz, namely stakeholder theory consisting of stakeholder information strategies, stakeholder response strategies, and stakeholder engagement strategies.

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