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All Journal PRofesi Humas JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Journal of Education, Humaniora and Social Sciences (JEHSS) MEDIALOG: Jurnal Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Bakti Masyarakat Indonesia Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Populika Jurnal Visi Pengabdian Kepada Masyarakat Komunika: Jurnal Ilmu Komunikasi Jurnal Ekonomi Scriptura : Jurnal Ilmiah Jurnal Pengabdian Mandiri International Journal Administration, Business & Organization Mediator: Jurnal Komunikasi Pancasila International Journal of Applied Social Science ABDIKOM Asian Journal of Management, Entrepreneurship and Social Science Society
Yani Hendrayani
Universitas Pembangunan Veteran Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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PENGARUH ISI PESAN STOP BODY SHAMING PADA SIKAP FOLLOWERS TERHADAP BODY SHAMING Mahdalena, Vina; Maharani, Diajeng; Hendrayani, Yani
JURNAL PUSTAKA KOMUNIKASI Vol 3, No 1 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i1.1000

Abstract

This study discusses the effect of stop body shaming message content on followers attitude againts body shaming. This study aims to determine the magnitude of the effect of the contents of the stop body shaming message on followers attitude againts body shaming. The model used in this study is a persuasive instrumental of model. The method used is quantitative. Data collection is done by distributing questionnaires. The population in this study is the Instagram account followers @kemenpppa, for samples using the Yamane formula which is then obtained by 100 respondents. The sampling technique used in this study was purposive sampling technique. The results showed that the results of the correlation test variable X (the contents of the body shaming message) to the variable Y (body shaming attitude) amounted to 0.752. Based on the calculation of the coefficient of determination results obtained the influence of variable X on variable Y by 56.5%. T test results obtained t count> t table that is t count 11.295> 1.661, it can be concluded that H0 is rejected and Ha is accepted. The conclusion from the study is that there is a strong influence between the contents of the stop body shaming message on Instagram @kemenpppa on followers attitude againts body shaming.
EFEKTIVITAS SOCIAL MEDIA INSTAGRAM #PASARSENENUKM TERHADAP PENINGKATAN PROMOSI UKM DI INDONESIA Wardhani, Alysha Tri; Uljanatunnisa, Uljanatunnisa; Hendrayani, Yani
POPULIKA Vol 8, No 1 (2020): Populika
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/populika.v8i1.133

Abstract

#PasarsenenUKM Service is a service on Instagram social media that made public relations Ministry of SME and RI. The purpose this research is to know how much Social Media effectiveness Instagram #pasarsenenUKM to increase promotion of SMES in Indonesia. The theory used is The Hierarchy of Effects Concept, this theory explains the steps that consumers take to make decisions. The method used is quantitative with this type of an expreslanative research. The chosen population is an Instagram followers @KemenkopUKM as much as 186,000 people, using Yamane formula and then obtained the sample number of 100 respondents. This research uses questionnaire deployment techniques to get data. Based on the calculation  the test results T obtained t count 11.921 > T table 1.661, it can be concluded that Ho rejected and Ha accepted meaning that Social Media effectiveness the Instagram #pasarsenenUKM has significant influence on the improvement of SME promotion in Indonesia.
PENGARUH ISI PESAN STOP BODY SHAMING PADA SIKAP FOLLOWERS TERHADAP BODY SHAMING Diajeng Maharani; Yani Hendrayani; Vina Mahdalena
Jurnal Pustaka Komunikasi Vol 3, No 1 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i1.1000

Abstract

This study discusses the effect of stop body shaming message content on followers attitude againts body shaming. This study aims to determine the magnitude of the effect of the contents of the stop body shaming message on followers attitude againts body shaming. The model used in this study is a persuasive instrumental of model. The method used is quantitative. Data collection is done by distributing questionnaires. The population in this study is the Instagram account followers @kemenpppa, for samples using the Yamane formula which is then obtained by 100 respondents. The sampling technique used in this study was purposive sampling technique. The results showed that the results of the correlation test variable X (the contents of the body shaming message) to the variable Y (body shaming attitude) amounted to 0.752. Based on the calculation of the coefficient of determination results obtained the influence of variable X on variable Y by 56.5%. T test results obtained t count t table that is t count 11.295 1.661, it can be concluded that H0 is rejected and Ha is accepted. The conclusion from the study is that there is a strong influence between the contents of the stop body shaming message on Instagram @kemenpppa on followers attitude againts body shaming.
STRATEGI HUMAS SIBER DALAM MENINGKATKAN KUALITAS PELAYANAN INFORMASI PUBLIK 4.0 DI BADAN KEPEGAWAIAN NEGARA Gabriel Gifson Hasugian; Yani Hendrayani; Lusia Handayani
Jurnal Pustaka Komunikasi Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i2.1050

Abstract

This research is motivated use of cyberspace or online activities in providing public information services, especially of the 4.0 era which raises the issue of fakenews and the needs quickly information. The purpose of this research is to find out how the Badan Kepegawian Negara public relations strategy in improving the quality of public information services in the 4.0 era. The research method used is a qualitative with descriptive study analysis by collecting data through interviews. Concepts used are government public relations, cyber public relations quality, public services, 7-C public relations strategies and computer mediated communication. Research results show that BKN public relations have done a study of information service 4.0 in the use of cyber public relations websites, social media such as Twitter, Facebook, Instagram, YouTube, and canal complaints that is LaporBKN!. Cyber public relations strategies to improve service quality by adjusting the audience, infographics and schemes, packaging messages according to the audience, publishing with audio visual, polling public information services as an evaluation with the use of cyber public relations. Based on the results of research that the service with the use of cyber public relations run by BKN public relations is already good.
SOSIALISASI PENCEGAHAN COVID-19 DI PAUD SRIKANDI JAKARTA TIMUR MELALUI METODE CERITA BERGAMBAR Uljanatunnisa Uljanatunnisa; Yani Hendrayani; Irpan Ripa'i Sutowo
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2021): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v4i1.48-55

Abstract

Early in 2020 the community was shocked by the Corona Virus Pandemic (Covid 19), it is estimated that more than 215 countries are struggling to stop the transmission of this virus, including Indonesia. This virus can attack anyone, including children, based on the results of case detection that children who have contracted Covid-19 also continue to increase. The Srikandi Early Childhood Education Institute, East Jakarta, has not provided Covid-19 education to its students. Through PKM activities, the Abdimas team of the Universitas Pembangunan Nasional Veteran jakarta carried out socialization activities for the prevention of Covid-19 including introduction to how to prevent Covid-19 through the pictorial story method. The series of activities consist of preparation, implementation and evaluation. Based on the results of the evaluation, it is concluded that the implementation of this activity is quite effective because the cognitive abilities of children have increased.
PENGUATAN KOMPETENSI AGEN SOSIALISASI BANK SAMPAH SOLUSI HIJAU MELALUI SENI PUBLIC SPEAKING Yani Hendrayani; Aniek Irawati; Sri Mulyantini
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 4, No 3 (2021): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v4i3.717-726

Abstract

Pengelolaan Bank sampah kini tidak saja untuk menciptakan kebersihan lingkungan, namun  bertransformasi dapat diandalkan dalam kegiatan ketahanan ekonomi bagi ibu ibu rmah tangga terutama di  masa pandemic Convid 19 ini. Perwujudan kesadaran sosial terhadap kebersihan lingkungan merupakan upaya yang dapat dicapai dengan  sebuah penyuluhan yang efektif agar mendapatkan pemahaman masyarakat yang optimal. Peranan Agen sosialisasi Bank Sampah sangat menentukan keberhasilannya jika didukung kemampuan berbicara atau public speaking sehingga berhasil secara persuasif memotivasi kesadaran diri atau Self Awareness. Pelaksanaan PKM ini dilakukan oleh tim dengan memberikan pembekalan  bagaimana membangun kepercayaan diri dan kemampuan berbicara yang efektif dalam keterampilan Public Speaking  dalam menyampakan kesadaraan pengelolaan Bank Sampah. Tujuan dari kegiatan PKM ini adalah menumbuhkan kepecayaan diri dan kemampuan seni berbicara yang persuasif bagi pengelola Bank Sampah sebagai Agen Sosialisasi.  Metode pelaksanaan pada program kemitraan masyarakat ini,  terdiri dari 3 fase yaitu  Fase Penyadaran, Fase Pengkapasitasan dan Fase Pendampingan. Adapun langkah-langkah kegiatan Pengabdian meliputi tiga rangkai kegiatan yaitu persiapan, pelaksanaan hingga evaluasi. Berdasarkan hasi evaluasi disimpulkan bahwa pelaksanaan kegiatan ini cukup efektif dikarenakan  terdapat peningkatan kompetensi seni public speaking setelah mengikuti pembekalan.
STUDI KUALITAS PELAYANAN PADA SOSIAL MEDIA INSTAGRAM NINJA XPRESS TERHADAP PENINGKATAN CITRA PERUSAHAAN Aditya Krisna Putri, Yani Hendrayani, Uljanatunnisa
MEDIALOG: Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2020): Medialog: Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi FISIP UM Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/medialog.v3i1.550

Abstract

This study discusses quality of service study in social media instagram of Ninja Xpress against improving the corporate image. The purpose of this research is to know the magnitude of the influence quality of service against improving corporate image on delivery service of Ninja Xpress. The model used in this study is a model of the formation of images. The method used is quantitative. This research using survey method by using a questionnaire. The population in this research is a followes of Ninja Xpress’s Instagram, for the sample Yamane formula using which then obtained as many as 99 of respondents. Sample withdrawal techniques used in this research is purposive sampling technique. The research results showed that test results correlation variable X (quality of service) against the variable Y (the corporate image) of 0,821. Based on the results of the calculation of the coefficient of determination of the obtained results the presence of the influence of variables X against Y variables of 67,4% it means the results of the influences is significant between variables X against Y variables. T test results in apat t calculate > t table i.e. t calculate 14,184 > 1,661 table t, then it can be inferred H0 is rejected and the Ha are received. The conclusion from research that Instagram of Ninja Xpress account must always be active in interacting with their customers and making the latest innovations in Instagram content uploads.
REDESAIN KEMASAN DALAM MENINGKATKAN BRAND AWARNESS PRODUK UNGGULAN UKM CILODONG BERKARYA Yani Hendrayani; Hermina Manihuruk
Jurnal Bakti Masyarakat Indonesia Vol 3, No 1 (2020): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (639.344 KB) | DOI: 10.24912/jbmi.v3i1.8338

Abstract

Product packaging design is one important factor that can strengthen the branding of MSME businesses in increasingly fierce business competition. Attractive and quality packaging design is the differentiator from competitors. For this reason, the idea of product packaging for UKM Cilodong Berkarya needs to get attention for the redesign of each product to be marketed. For this reason, community engagement is carried out to find out the extent of the understanding of the UKM Cilodong Berkarya entrepreneurs regarding the importance of Product Packaging Design and continued with the design of the right packaging design for its products to enhance brandawarness and superior products. The purpose of this activity is to build brand awareness from the redesign of product packaging products that were launched by UKM Cilodong Berkarya Berkarya Kota Depok. The method of activity through mentoring and training in product packaging redesigning is more attractive to consumers by choosing one of the superior products. The target of the output is to make an alternative product packaging for one of the superior products, namely Alevera Tea, which was launched by UKM Cilodong Berkarya in the City of Depok. The results of community engagement regarding packaging redesign are related to the shape, structure, material, color, image, typography, and design elements with product information so that the product can be marketed. Redesign of packaging in the form of designing old packaging into new packaging to make it more attractive, so that it has the maximum function applicable to wrapping, protecting, sending, issuing, storing, identifying, and differentiating a product on the marketABSTRAK:Desain kemasan produk merupakan salah satu faktor penting yang dapat menguatkan branding usaha UMKM dalam persaingan bisnis yang semakin ketat. Desain kemasan yang menarik dan berkualitas menjadi pembeda dari kompetitor. Untuk itu ide kemasan  produk UKM Cilodong Berkarya Berkarya perlu mendapatkan perhatian untuk redesain  pada setiap produk yang akan dipasarkan. Untuk itu dilakukan pengabdian masyarakat  untuk mengetahui sejauh mana pemahaman para pengusaha UKM Cilodong Berkarya terkait tentang pentingnya Desain Kemasan Produk dan dilanjutkan dengan perancangan desain kemasan  yang tepat bagi produk produknya untuk meningkatkan brandawarness dan produk unggulan. Adapun tujuan kegiatan ini adalah  membangun brand awareness (kesadaran akan merek) dari redesaign kemasan produk produk yang diluncurkan UKM Cilodong Berkarya Berkarya Kota Depok. Metode kegiatan melalui pendampingan dan pelatihan  redesigning kemasan produk yang lebih menarik konsumen dengan memilih salah satu produk unggulan. Target luaran adalah dibuatkan alternatif kemasan kemasan produk untuk salah satu  produk unggulan yaitu teh aloevera yang diluncurkan UKM Kota Cilodong Berkarya Kota Depok. Hasil dari pengabdian masyarakat tentang redesain kemasan berkaitan pada bentuk, struktur, material, warna, citra, tipografi, dan elemen elemen desain dengan informasi produk agar produk dapat dipasarkan. Redesain kemasan berupa mendesain kemasan lama menjadi kemasan baru agar lebih menarik, sehingga memiliki fungsi yang maksimal berlaku untuk membungkus, melindungi, mengirim, mengeluarkan, menyimpan, mengidentifikasi, dan membedakan sebuah produk di pasar
IPTEKS BAGI MASYARAKAT (IbM) PEMBERDAYAAN MASYARAKAT DALAM PENGELOLAAN BANK SAMPAH PLASTIK DI LINGKUNGAN YAYASAN AL KAMILAH SERUA DEPOK Asep Kamaluddin Nashir; Yani Hendrayani; Dairatul Ma’arif
ABDIMAS UNWAHAS Vol 5, No 1 (2020)
Publisher : Universitas Wahid Hasyim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/abd.v5i1.3338

Abstract

Sampah merupakan salah satu masalah yang erat kaitannya dengan masyarakat urban Indonesia. Pengembangan Bank Sampah memerlukan kerjasama dari berbagai pihak, mulai dari Pemerintah Daerah, masyarakat setempat, hingga akademisi. Adapun yang menjadi tujuan program PKM ini adalah untuk mengembangkan kapasitas masyarakat Yayasan Al-Kamilah Serua dalam kegiatan pengembangan bank sampah dan bagi akademisi yaitu untuk menumbuhkembangkan kesadaran dalam kontribusinya terhadap pengelolaan sampah dilingkungan masyarakat sekitar. Program PKM ini dilaksanakan dengan beberapa tahapan, yaitu pra pelaksanaan (observasi dan sosialisasi), pelaksanaan program, dan pasca pelaksanaan (evaluasi dan pembuatan laporan). Sementara, metode yang digunakan adalah metode program pemberdayaan masyarakat melalui pelatihan, penyuluhan, dan pendampingan dalam bentuk pertemuan secara berkala antara narasumber dan masyarakat. Hasil Program PKM ini terjadi perubahan yang sangat signifikan tentang pemahaman masyarakat di lingkungan Yayasan Al-Kamilah mengenai Bank Sampah. Dalam kategorisasi sangat memuaskan, sebelum dilakukannya sosialisasi hanya berkisar di angka 1 persen. Sedangkan setelah dilakukannya sosialisasi menjadi 80,5 persen, bertambah sekitar 79,5 persen. Kata Kunci: IPTEKS bagi Masyarakat (IbM), Bank Sampah, Yayasan Al-Kamilah Serua Depok
PENGEMBANGAN PARTISIPASI MASYARAKAT DALAM PENYUSUNAN MASTER PLAN DESA WISATA JATISURA Yani Hendrayani; Uljanatunissa Uljanatunissa; Aniek Irawati; Sri Mulyantini; Bayu Hananto
JURNAL PENGABDIAN MANDIRI Vol. 1 No. 12: Desember 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengembangan pariwisata merupakan upaya mewujudkan keterpaduan dalam menggunakan berbagai sumber daya pariwisata dan mengintegrasikan segala aspek di luar pariwisata dengan pengembangan pariwisata. Desa Jatisura memiliki memiliki beberapa potensi yang mendukung dalam bidang pariwisata yakni persawahan, peternakan, perkebunan mangga, agrowisata agrimania, perkebunan tebu dan rawa sumur dalem dan Situ Bolang. Nilai kebudayaan tradisional yang dimiliki Desa Jatisura seperti Festival Ngarot, Genjring Umbul dan Mapag Tanah yang bisa dikelola oleh masyarakat setempat yang merupakan rangkaian kearifan local yang harus dilestarikan. Potensi Pariwisata ini dapat dikembangkan yang sebenarnya sudah dilakukan selama 1,5 tahun belakangan. Namun masih diperlukan perhatian dari berbagai pihak dan menyadarkan masyarakat serta pemerintah terkait, bahwa Desa Jatisura berpotensi untuk dijadikan desa wisata dengan memanfaatkan segala sumber daya desa, baik sumber daya alam, sosial, dan budaya. Tujuan PKM PPDM ini adalah membantu mengekplorasi dalam pengelolaan desa wisata dengan memaksimalkan peran dari Kelompok Pengembang Pariwisata (Kompepar) melalui kolaborasi pemangku kepentingan multi pihak. Metode yang digunakan adalah rapat koordinasi, klasterisasi data potensi wisata dari hasil penelitian sebelumnya, sosialisasi kepada masyarakat, dan PEMDA setempat, dilanjutkan pembuatan master plan serta melakukan implementasi, promosi dan publikasi desa wisata dan memaksimalkan layanan para petugas disana, dilanjutkan dengan pengadaan wahana dan sarana dan prasarana desa wisata serta sistem tata kelola.
Co-Authors Achmad Alfi Adittya Budiman Alkautsar, Muhammad Sulthan Amalia, Winda Ananda, Asri Dwi Aniek Irawati Aniek Irawati Aniek Irawati Annisa Nur Rizka Sukanto Aristika Widi Rahayu Asep Kamaluddin Nashir Aura Aditra Aryshinta Bayu Bayu Handono Charisma Dina Wulandari Dairatul Ma’arif Diajeng Maharani Drina Intyaswati Fitria Ayuningtyas Gabriel Gifson Hasugian Hananto, Bayu Hermina Simanihuruk Hidayat Ilyas Naufal Zuhdi Intan Putri Cahyani Irawati, Aniek Irawatie, Aniek Irpan Ripa’i Sutowo Jenni Ferlina Muslim Junita Hutabarat Kusuma, Alfia Lusia Handayani Maharani, Diajeng Mahdalena, Vina Marselin Diana Monalisa , Sherly Maria Mufti Wita Kusuma Mukti, Anjar Mulyantini, Sri Napoleon Sinaga Priyono Sadjijo Putri Gumilang, Natassja Rainer Fansiskus Nockas Restu Pambudi Shofiyah, Nada SITI MARYAM Siti Maryam Siti Maryam Sri Fatimah Sri Mulyantini Sri Mulyantini Sukmono, Ilham Tita Meirina Djuwita Tsabdany Tzarauliarany Anagusti Uljanatunissa Uljanatunissa Uljanatunnisa Uljanatunnisa Uljanatunnisa Uljanatunnisa Uljanatunnisa Uljanatunnisa, Uljanatunnisa Uljanatunnnisa Uljanatunnnisa Vina Mahdalena Wardhani, Alysha Tri Yani Tandyana