PENDAMPINGAN BRANDING PACKAGING DAN DIGITAL MARKETING PADA KERUPUK ATOM KHAS DESA PENGUDANG

Muhammad Mu’azamsyah (Program Studi Akuntansi, STIE Pembangunan Tanjungpinang)
Yuritanto Yuritanto (Program Studi Manajemen, STIE Pembangunan Tanjungpinang)
Agustinus Sihombing (Program Studi Akuntansi, STIE Pembangunan Tanjungpinang)
Herman Herman (Program Studi Akuntansi, STIE Pembangunan Tanjungpinang)
Eko Murti Saputra (Program Studi Akuntansi, STIE Pembangunan Tanjungpinang)
Muhammad Adi Wijaya (Program Studi Manajemen, STIE Pembangunan Tanjungpinang)
Eka Fitria Ningsih (Program Studi Akuntansi, STIE Pembangunan Tanjungpinang)
Erwin Pebriansyah (Program Studi Akuntansi, STIE Pembangunan Tanjungpinang)
Nadya Reza Puspita (Program Studi Akuntansi, STIE Pembangunan Tanjungpinang)
Ramdhani Puspita (Program Studi Akuntansi, STIE Pembangunan Tanjungpinang)

Jurnal Pengabdian kepada Masyarakat
Vol. 3 No. 2: Juli 2023

KUBE Jaya Abadi atom cracker was established in 2016. The processed food produced by kube is atom cracker which is made from puput fish as the main ingredient. There are problems faced by KUBE Jaya Abadi, among others, first, KUBE Jaya Abadi has difficulty ordering packaging because the packaging is ordered in the Malang area so it requires a large cost. Second, KUBE Jaya Abadi has a small market scope and does not have social media to develop in marketing its products. By seeing the high potential possessed by this kube, group 3 KKN-P2EM STIE PEMBANGUNAN TANJUNGPINANG 2022 created a program that focuses on atom cracker processing, namely branding packaging which aims to further increase sales and marketing of processed products from KUBE and make it easy to order packaging. and also assisting these atom cracker KUBE in utilizing social media to be used as promotional and marketing media.