Jurnal Informasi Pengabdian Masyarakat
Vol. 1 No. 3 (2023): Agustus: Jurnal Informasi Pengabdian Masyarakat

Penerapan Digital Marketing Untuk Mendukung UMKM Segigit Snack Di Kebumen

Lusiana Rahmawati (Unknown)
Maharani Ikaningtyas (Unknown)

Article Info

Publish Date
07 Jul 2023

Abstract

This article discusses the application of digital marketing as a strategy used to support the growth of Segigit Snack Micro, Small and Medium Enterprises (MSMEs) in Kebumen. Using the right digital marketing strategies, such as content marketing, search engine optimization (SEO), online advertising, and social media, can help Segigit Snack reach its target audience in a more measurable and effective way. This study uses a qualitative research method with the aim of analyzing the application of digital marketing in supporting the Segigit Snack UMKM in Kebumen. The results of the study show that through the application of digital marketing, the Segigit Snack UMKM has succeeded in optimizing the potential of digital technology in marketing its products

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Journal Info
Jurnal Informasi Pengabdian Masyarakat
Website

Abbrev

jipm

Publisher

Sekolah Tinggi Agama Buddha Nalanda

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Description

Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa. Jurnal Pengabdian kepada Masyarakat indonesia memuat publikasi hasil kegiatan pengabdian masyarakat, model atau konsep dan atau implementasinya dalam rangka peningkatan ...