Building Trust in The Digital Age: How HRM and Cybersecurity Collaborate for Effective Stakeholder Relations

Gagas Gayuh Aji (Universitas Airlangga)
Suko Widodo
Ganjar Ndaru Aji
Gilang Gusti Aji
Dian Prawitasari

Management Analysis Journal
Vol 12 No 2 (2023): Management Analysis Journal

This study emphasizes the crucial role of cybersecurity and public relations in the successful adoption of technology. To protect customer data and manage risks, organizations need robust cybersecurity measures. At the same time, building trust and differentiation through transparent communication and addressing customer concerns is vital. Recommendations include enhancing cybersecurity, training employees, prioritizing data privacy, maintaining ongoing public relations efforts, and collaborating with industry peers. By implementing these recommendations, organizations can navigate technology challenges, safeguard data, and cultivate a positive reputation.