International Journal of Integrative Research (IJIR)
Vol. 1 No. 2 (2023): February, 2023

Effect of Product Quality, Service and Price on Consumer Satisfaction (Case Study on Warung Tengah Sawah Restaurant Business)

Akhmad Nasir (Sekolah Tinggi Ilmu Ekonomi Gempol)
Achmad Nur Fuad Chalimi (Sekolah Tinggi Ilmu Ekonomi Gempol)



Article Info

Publish Date
06 Jul 2023

Abstract

In this research, service and price are partially and together on consumer satisfaction. With product iquality, iservice iand iprice ias independent ivariables iand icustomer satisfaction ias ithe idependent ivariable. iThe type iof iresearch iused iwas iquantitative, ithe population iin ithis istudy iwere icustomers iwho had ieaten iat ithe iWarung iTengah iSawah Restaurant iwith ia isample iof i55 ipeople. iData analysis iused iis iMultiple iLinear iRegression, instrument test and classical assumption test. The results of the research on product quality have a t-count value of 2.625 (sig. 0.019 <0.05) service has a t-count value of 2.114 (sig. 0.052> 0.05) prices have a t-count value of 0.256 (sig. 0.612>0.05) which indicates that product quality partially ihas ia isignificant ieffect ion icustomer satisfaction, iwhile iservice iand iprice ipartially have ian iinsignificant ieffect ion icustomer satisfaction. iAs iwell ias itogether ithe iquality of products, services and prices have a significant effect on customer satisfaction. Evidenced by the large F count of 5.492 with a sig. F (0.006 <0.05).

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Journal Info

Abbrev

ijir

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions

Description

The International Journal of Integrative Research (IJIR) is published by the Multitech Publisher. IJIR provides a supportive environment for multidisciplinary researchers to publish their contributions to the academy of knowledge and wisdom. The Focus of the journal is on multidisciplinary research ...