<![CDATA[— Promotion is an attempt to notify or offer a product or service with the aim of attracting potential customers to buy or consume it, with the promotion, producers or distributors expect an increase in sales figures. In this study researchers used Augmented Reality technology for interactive media promotion of food menus by adding 3D multimedia elements. The method used in this study uses the Natural Feature Tracking method with the Speed Up Robust Features (SURF) algorithm, which detects local features in marker images that are resistant to rotation, scale and blurring. The results showed that the keypoint functions to render 3D objects. Search for keypoints is interrupted due to distance, light intensity and slope of the marker. Test results to see the distance between the camera and the marker as far as 60 cm. Medium light intensity that can detect markers, the average time of object speed can be displayed is 3.026 seconds and the marker slope limit is 30 °. This is because the keypoint readings at the position and time limit from keypoint readings clearly, keypoint readings clearly produce 3D objects can be displayed. This research uses the Android platform as the foundation of this Augmented Reality technology application. So that by displaying 3D food menu items in restaurants it is expected to be a means of promotion to attract consumers.]]>
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