KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Vol. 3 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara

Penggunaan Aplikasi Digital Marketing Dalam Upaya Pengembangan Umkm

Zumrotul Fitriyah (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Rafael Kelvlin Sofani (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Crysanti Chandra Asia (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Muhammad Rizki Firmansyah (Universitas Pembangunan Nasional “Veteran” Jawa Timur)



Article Info

Publish Date
17 Jul 2023

Abstract

Micro, Small and Medium Enterprises (MSMEs) are businesses which are run by individuals which refer to productive economic businesses. MSMEs in sales are more effective when using digital marketing. Currently, the development of technology is increasingly advanced, where the technology that is made will be more sophisticated. Marketing currently uses digital media, where previously offline marketing is now using an online marketing system. The use of digital technology-based marketing will give hope to MSMEs to develop. In this case the use of applications in product marketing, where the use of applications can facilitate the marketing of a product. Utilization of digital marketing uses 3 stages, namely conducting surveys and socialization, implementing activities and evaluating and results.

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Journal Info

Abbrev

kreatif

Publisher

Subject

Social Sciences

Description

KREATIF: Jurnal Pengabdian Masyarakat Nusantara, adalah jurnal yang menerbitkan artikel-artikel penelitian sebagai hasil pengabdian masyarakat. Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa. Jurnal KREATIF memuat publikasi ...